Branding
Branding is the way your small business shows up, from your logo design to your tone of voice. And great branding matters – it’s what makes an impression on customers and distinguishes you from your competitors. Whether you already have a brand style guide or want to create one, the articles on this page will help you take your branding to the next level.
11 eco-friendly brands that put the planet first
As we — as individuals, corporations and businesses — become more aware of how we are affecting the planet, eco-friendliness […]
9 Logo design trends for 2025
In 2025, logo design trends are about bringing creativity, authenticity and self-expression as designers and brands push back against slick […]
Barbiecore branding and the rise of hot pink
What comes to mind when you think of pink? Is it the color of frilly dresses, fun cocktails and Valentine’s […]
How to choose a logo for your business
We chatted with Megan Morahan, Creative Director for product creation at Vista, for her insights into what makes an effective […]
Redesign resolution: A new look sparks a brand transformation
MY MARKETING MUST-HAVES Redesign resolution: A new look sparks a brand transformation Estimated reading time: 6 minutes A new year […]
Branding glossary: Key terms every business owner should know
You’ve probably heard the word “branding” thrown around – especially since starting your small business. And though you might have […]
How to create a brand style guide
We chatted with Tristan LeBreton, Creative Director at 99designs by Vista, for tips on creating a brand style guide. Read […]
The best fonts for business cards: Business card font size explained
In this guide, we’ll dive into why typography makes or breaks a business card, and we’ll discuss the most reliable, […]
5 point-of-sale marketing tactics
Whether you run a retail store or a quick-service restaurant, the checkout experience plays an incredibly important role in the […]
How to pick brand colours using colour theory
Color theory can play an important role in your small business branding. Colors carry meaning, and the colors you choose […]