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Add some personality to all your products with roll labels.

  • 18 size options
  • 5 shape options
  • NEW custom shape option
  • 6 materials available
  • Quantities from 100 to 5000
  • Best for higher quantities

Brand anything & everything
Looking for a stress-free way to create a professional look for bags, boxes, jars, bottles and more? Our custom roll labels are a great option for businesses working with higher-volume inventories. Quality, convenience and cost-effectiveness – all rolled into one.

For indoor or outdoor use
You can choose from an assortment of materials, shapes and finishes. Whether you’re looking for labels to stick on dry goods or liquids, we’ve got you covered – click on the Options section for more information. And with your labels arriving coiled around a roll, they’re convenient to use – and to store within smaller spaces.

Easy design experience
Explore our assortment of fully customizable design options. Once you’ve found a favorite, make it yours by adding all your custom touches. (Have your own design? We’ll print that, too.) Then we’ll take care of the rest, professionally printing your design onto the material of your choice. Your custom sticker rolls will arrive ready looking great and ready to work.

A roll of label stickers promoting a handmade jewelry business.

Review Snapshot

269 Reviews
Write a Review
Ratings Distribution
  • 5 Stars
    170
  • 4 Stars
    23
  • 3 Stars
    18
  • 2 Stars
    21
  • 1 Star
    37
Ease of Design
Product Quality
Product Value


Reviewed by 269 customers

I keep reordering these, great for anything.

Mar 14, 2024 | Hannele | Verified Buyer

Perfect for many purposes, easy peel, just like wanted.


I would not buy again.

Mar 13, 2024 | Molly | Verified Buyer

The writing on the sticker is so small that it is not even legible.

Response from Vistaprint Customer Care Team:

We're truly sorry to hear that the writing on the sticker was too small. To make this better, we've edited and replaced them for you at no extra cost. You'll be able to view the order from the same order details, and you'll be able to track the order as it gets closer to you. We hope this helps.


Great quality!

Mar 12, 2024 | Tiffany | Verified Buyer

These were exactly what I ordered. We're going to use them in our restaurant in Bonnyville, Alberta - just 2.5 hrs East of Edmonton.


Great Quality

Mar 12, 2024 | Tamara

Label was smaller than I expected. I ordered a 2.5cm core size. Sticker imprint was only 2.2cm not realizing sticker size is reduced not expanded. Will know for next time. My main reason for not giving 5 stars is the fact the logo was not centered on the sticker as shown in my proof.

Response from Vistaprint Customer Care Team:

Thanks for sharing your valuable feedback. It saddens us to learn about your disappointment with the final results of the labels, and we apologize for any inconvenience caused. To help, we have reviewed the account and taken the necessary steps to address the issue. The details of the resolution will be sent to you in an email.

Product Quality
Product Value
Ease of Design

Disappointing if Autogenerated layout.

Mar 11, 2024 | Laura

Caution if this product is "autopopulated" from another project. The formatted it with the entire square file and made the circular image so small you could see it. Colours were also very muted.

Response from Vistaprint Customer Care Team:

Thank you for bringing this to our attention. We apologize for the inconvenience caused by the artwork printed on the roll labels received. You will receive a follow-up email shortly. We recommend making the following adjustments to your upload for the labels. Full Bleed Size - 1.12" x 1.12" and Document Trim Size - 1" x 1". To avoid white edges, extend your design to the full bleed size but keep text and images within the safety area. Remember to remove all die lines from your template to avoid them being printed alongside your design. We recommend adjusting the resolution of the image for your labels to 300 DPI for the best printing.

Disappointing if Autogenerated layout.
Product Quality
Product Value
Ease of Design

Displaying Reviews 1-5

VistaPrint offers Roll Labels design templates in assorted styles.

Design Services

Our professional designers can help create the look you want.
Printed Product Design