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Add some personality to all your products with roll labels.

  • 18 size options
  • 5 shape options
  • NEW custom shape option
  • 6 materials available
  • Quantities from 50 to 5000
  • Best for higher quantities

Brand anything & everything
Looking for a stress-free way to create a professional look for bags, boxes, jars, bottles and more? Our custom roll labels are a great option for businesses working with higher-volume inventories. Quality, convenience and cost-effectiveness – all rolled into one.

For indoor or outdoor use
You can choose from an assortment of materials, shapes and finishes. Whether you’re looking for labels to stick on dry goods or liquids, we’ve got you covered – click on the Options section for more information. And with your labels arriving coiled around a roll, they’re convenient to use – and to store within smaller spaces.

Easy design experience
Explore our assortment of fully customizable design options. Once you’ve found a favorite, make it yours by adding all your custom touches. (Have your own design? We’ll print that, too.) Then we’ll take care of the rest, professionally printing your design onto the material of your choice. Your custom sticker rolls will arrive ready looking great and ready to work.

A roll of label stickers promoting a handmade jewelry business.

Review Snapshot

280 Reviews
Write a Review
Ratings Distribution
  • 5 Stars
    177
  • 4 Stars
    23
  • 3 Stars
    19
  • 2 Stars
    21
  • 1 Star
    40
Ease of Design
Product Quality
Product Value


Reviewed by 280 customers

Would not recomend - labels won't stick to surface

Apr 7, 2024 | Petra

⚠️ Disappointing Experience ⚠️I recently purchased waterproof labels for tumblers, specifically for a birthday celebration, hoping for durability and reliability. However, despite trying multiple application methods - applying directly, cleaning with alcohol, and even adding heat - the labels simply won't stick. 😞 It's frustrating and disappointing. Regrettably, I won't be purchasing these items again. Buyers beware! #DisappointedCustomer #NoStickLabels

Response from Vistaprint Customer Care Team:

Thank you for sharing a review. We sincerely apologize for your dissatisfaction with the roll labels and their poor adhesion. Our top priorities are quality and reliability, and we're eager to help with the matter. In order for us to look into the issue more thoroughly and work toward a solution you'll be happy with, kindly respond to this email with the order number you were referring to in the review. We look forward to hearing back from you soon.

Would not recomend - labels won't stick to surface
Product Quality
Product Value
Ease of Design

The quality is not good

Mar 29, 2024 | Andrey | Verified Buyer

The quality is not good

Response from Vistaprint Customer Care Team:

y of the labels. To remedy this, we have reviewed your account and taken appropriate actions to rectify the situation. You can expect to receive an email outlining the details of the resolution. Also, please reply to this message with specific details of the issue, so we can share it with the quality team. Thanks for your review.


I would buy this again and again

Mar 29, 2024 | Mustafa | Verified Buyer

great product! fast shipping and just as advertised


Great products!

Mar 28, 2024 | Gaye | Verified Buyer

I already reviewed my purchase. It was amazing! The service was amazing, and I will buy again!


Can't use them.

Mar 28, 2024 | Christina | Verified Buyer

The writing is way to small and you can't read my phone number

Response from Vistaprint Customer Care Team:

We appreciate your review on the roll labels ordered. We're sorry to hear that the text size is too small. For future orders, we recommend the preview button to assist with font size selection for visibility. We will now make the necessary edits and process a replacement order for you. You may view the status in your order history or track it from the shipment notification email that will be sent to you.


Displaying Reviews 1-5

VistaPrint offers Roll Labels design templates in assorted styles.

Design Services

Our professional designers can help create the look you want.
Printed Product Design