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Create your brand and shine online with our tools, tips and expert guidance.
Bringing your logo and brand to life is made easy (and fun!) when all of the tools and expertise are in one place. With VistaPrint’s integrated design, print and digital tools, we’re here to help you every step of the way. Whether you’re crafting a custom logo using our DIY Logomaker or working with a professional designer to create one from scratch, we’ve got options to suit your budget and spark your creativity.
Ready to launch online? Build a free website your way with our partners at Wix and manage it all right here. And if you need some help along the way, our customer care specialists are here, day or night, to guide you when you need it.
Frequently asked questions
A good custom logo reflects the personality of your business, so it's important for you to have a general sense of your brand identity before you begin. Is your brand more playful or sophisticated? Cutting-edge modern or more of a timeless vibe? Knowing who you are as a business will help you most quickly and effectively get a look that feels like you.
A good logo design should also be suitable for mobile and web, for digital and print, and for every scale and shape. It should attract audiences, create memorable impressions, and differentiate a brand from its competitors. Some key visual elements that you might want to consider are:
Typography: fonts convey more than words as they evoke specific emotions and atmospheres (e.g. elegance, modernity).
Color: smart color choices leverage psychology to create emotional connections.
Graphics: iconic, simple elements enhance memorability.
Composition: finding an effective way to balance visual elements and create focal points using techniques like white space and grid templates.
Each of our logo design options offers you a unique way to create a brand logo design.
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Logomaker by VistaPrint® is a free tool that you can use to create, customize, and download your logo. It uses complex AI and algorithms, working with an expansive library of fonts and icons, to create a wide range of visual and layout options. Simply tell Logomaker about your business, and the tool taps into the library to create a new logo design, just for you. If you need assistance, our Customer Care specialists can help you with technical or design-related queries, such as adjusting and reviewing your logo.
While the service is free, you can choose to add 'premium icons' for a small additional cost. -
Hiring a professional designer. Through this design service, you collaborate directly with a freelance designer from the 99designs by Vista global community to create a unique, hand-crafted logo that matches your vision. You start by choosing a designer to work with, fill out a quick brief with details about your project, and then collaborate until you love the finished result. You can learn more about logo design services here.
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Logo design contest at 99designs by Vista: you’ll receive dozens of logo ideas from our global design community. You fill in a simple online brief, designers will share their ideas and you choose your favorite – or get your money back if none are the right fit.
A great custom logo reflects the personality of your business, so it's important for you to have a general sense of your brand identity before you begin. Is your brand more playful or sophisticated? Cutting-edge modern or more of a timeless vibe? Knowing who you are as a business will help you most quickly and effectively get a look that feels like you.
If you’re working with 99designs by Vista’s freelance design community, designers will also need to know a bit of your basic business backstory: your business name, any taglines, what your business does, and who makes up its target audience. If you have an existing logo or color scheme, that’s also helpful. You can share all of this information with designers when you fill out one of our intuitive design briefs. We'll ask you questions; you'll fill in the blanks – it's a simple and quick process.
Of course! While our free Logomaker is a do-it-yourself tool designed so you can easily get started right away, if you want to make further edits to your design after downloading it or if you creative help along the way, you can tap into our quality, vetted professional designers whenever you need it.
It depends on which design option you choose.
If trademarking a logo is important to you, paying a professional to create a bespoke logo from scratch is the way to go. Whether you hire a professional designer or start a design contest, the finished result will be a completely unique logo, that doesn’t use any stock or shared visual assets. You’ll own the copyright for any business logo design you purchase.
If you use our free Logomaker, you’ll be working with visuals that may be similar to others.
Wix is a website builder that gives you the freedom to create your own website and build your online presence. The best part? You can create as many Wix websites as you’d like for free without any coding experience. You can choose from a range of website design templates with industry-specific options and use the drag-and-drop builder to turn your ideas into a reality – all with the click of the button. You can customize every part of your website with the Wix Editor. Plus, you can connect your website to a custom domain, set up your online store, create your own blog, schedule classes, launch marketing campaigns and so much more.
Since 1995, VistaPrint has been here to help support small businesses. Today, most businesses need a strong online presence to succeed – which is why we’ve teamed up with Wix; the easy-to-use drag and drop website builder that allows you to create your very own website from scratch, no coding experience needed.
VistaPrint's partnership with Wix also means you can access expert design support whenever you need it, set up an online store, connect your website to a custom domain, optimise your site with SEO, launch marketing campaigns and so much more – all in the one place and all tailored to help your business grow.
You can create as many websites as you would like for free. If you want to connect your website to a domain, accept payments or access the full range of features that Wix offers, you can choose from a variety of plans – tailored to your needs. You can explore our payment plans here.
A custom domain is a unique branded name that allows your website to be identified and linked to your business. A domain makes your web presence credible and ensures your brand is instantly recognisable online. Wix makes it quick and easy to create your very own custom domain because every Wix website comes with a Wix domain. It’s important to note that getting a custom domain name may incur a cost – however the price of each name will vary. You can start by searching for domain names and prices here.
We have pre-designed, customizable templates formatted for Instagram, Facebook, LinkedIn, X (Twitter) and YouTube – plenty of options when it comes to choosing where to post!
Each template contains an image or graphic with one or more text boxes, all of which can be easily edited to fit your brand. You can also upload your own images or photos and add text and graphics with our editing tool. Popular uses for our templates include sales and giveaways, job openings, showcasing products, sharing brand stories and customer testimonials, but how you use these templates for your brand is totally up to you!
Yep! You can upload your own photos with our editing tool and style them just like our pre-designed templates. You can then use your photos to create a new template from scratch, or you can upload a photo to an existing template and edit it to your liking.
The custom nature of our templates means it’s easy to style them to fit your brand. To incorporate your own branding into these templates, include design elements like your color palette, your fonts (or similar fonts if your fonts are custom) and any branded images or graphics you already have (photos and images can be uploaded using the editing tool).