Ideas and advice
Practical tips and inspirational stories about looking professional and unlocking opportunities.
22-step business start-up checklist
You want to start a business…congratulations! It’s an exciting adventure that is fulfilling, challenging and wonderful all at once. It’s […]
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Why your business needs QR codes
Now more than ever, small businesses need creative ways to connect with their customers. Gone are the days of leisurely […]
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How to come up with a business name
Passion. Energy. Courage. That’s what it takes to start a new business. You have a great idea for a business, […]
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Christmas marketing tips for your small business in 2021
The holidays are right around the corner. And the holiday season tends to be an extremely busy time, both personally […]
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9 ways to increase retail sales
Encouraging people to venture inside your shop or restaurant for a closer look is a top priority for every business […]
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The three you need: Shape up your outdoor classes
Shape up your outdoor classes Estimated reading time: 3 minutes Warmer weather is here…and with it is the perfect opportunity […]
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4 key considerations before you attend a farmers’ market or craft fair
Attending a farmers’ market or craft fair is a great way for a growing business to drive sales and create […]
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The unboxing experience: How to own your packaging
You already know that first impressions count…and you only get one chance to make a good one. Your packaging is […]
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How to use SEO for your small business
As a small business owner, you probably know that it is important to be searchable and accessible online. Search engine […]
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4 steps to using leave behinds in your marketing
Make a lasting impression – whether you’re replacing a leaky pipe, painting a house or shoveling someone’s walkway – with […]
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How referral marketing can boost your business
Would you go to a hairdresser without a recommendation from a friend? What about trusting someone to prepare your taxes? […]
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The three you need: Think outside the shop with a sidewalk pop-up
Think outside the shop with a sidewalk pop-up Estimated reading time: 3 minutes This is the perfect time of year […]
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Small Business Stories: A podcast from Vistaprint
Vistaprint’s Small Business Stories podcast shares candid tales from all kinds of entrepreneurs – their struggles, successes and words of […]
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The 5 marketing materials you need to start a business
Marketing is one of the most important elements of successfully launching a new business. And to effectively market your business, […]
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How to write a clear marketing message that helps you stand out at events
Without a doubt, talking face-to-face with your customers is the most effective way to deliver a clear product message. Sharing […]
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Case Study – Events as a key marketing strategy
Nick Gold, managing director of motivational and keynote speaker bureau Speakers Corner, discusses how exhibitions were integral to the company’s […]
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Event branding: Give your recurring events a unique look
Event branding: Give your recurring events a unique look Estimated reading time: 4 minutes One of the best ways to […]
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Should you rebrand your business in 2021?
If 2020 has shown us anything, it’s that the world – and small business – is constantly evolving. This past […]
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How to create (& use) a logo for your yoga studio
We chatted with Tristan LeBreton, Creative Director at 99designs by Vistaprint, for tips on getting the right logo look for your […]
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Build a brand that builds a following
Build a brand that builds a following Estimated reading time: 3 minutes People love swag, whether it’s a souvenir T-shirt […]
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How to create a brand style guide
As your small business grows bigger, so do the opportunities for people to discover you for the first time. From […]
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Get the look: Design that works everywhere you do
Design that works everywhere you do Estimated reading time: 3 minutes When it comes to branding your small business, consistency […]
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Turning a vision into a brand: How Jody Merrill built btone FITNESS
Turning a vision into a brand:How Jody Merrill built btone FITNESS Estimated reading time: 5 minutes One of the most […]
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ASKED & ANSWERED: Navigating feedback
ASKED & ANSWERED is Vistaprint’s small business advice column – each week, experts answer questions from small business owners like […]
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How to create a logo for your gym or fitness studio
We chatted with Tristan LeBreton, Creative Director at 99designs by Vistaprint, for tips on getting the right look for any kind […]
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Get the look: Next-level product packaging
Next-level product packaging Estimated reading time: 3 minutes Packaging is just one part of a cohesive brand experience that can […]
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How to design a business card: 10 golden rules
A business card represents the next step in making your small business dream a reality. And for many potential customers, […]
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Business Card Size & Dimension Guide
One Standard Size Standard business cards are 3.5″x 2″ – but have you ever thought about why most cards are exactly that […]
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The Business of Colour
What do your colours mean? When you think about a brand, what springs to mind? A logo? Their latest product? […]
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Business card design ideas for different industries
“I strive for two things in design: simplicity and clarity. Great design is born of those two things.” Straight to […]
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The best fonts for business cards
Picture this: You open a business card template and type your small business name. It looks dwarfed against the white […]
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Design Decoded: The Top 12 Easy to Read Fonts
How important is it to choose the right font for your website? With a legible font, your business’s message comes […]
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How to thank your customers & employees in 2020
It’s important to say ‘thank you’ any time of year…but even more so during the holiday season. After an unprecedented […]
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Holiday packaging tips for crafters & artisans
This holiday season, a gift means more…and as an artisan/crafter/maker, you have a chance to wrap mail-order gifts with more […]
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Your 2021 small business holiday to-do list
On a scale of one to ten, how organized are you for the upcoming holiday rush? Whether you’re a confident […]
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Your 2020 Holiday Handbook
Your 2020 Holiday Handbook This year, the holidays mean more. Our 2020 Holiday Handbook – where you’ll find everything from […]
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Expert Tips for a Holiday Storefront Display on a Budget
According to research, the average small business owner spends $122 decorating their storefront window for the holidays. That might seem […]
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Tips for writing the perfect Christmas card
It’s nearly that time of year again – we’ll soon be decking the halls and wrapping presents – so it’s […]
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Three ways to use personalized calendars
Looking for a meaningful way to thank your customers this holiday season? A personalized calendar shows your customers you’ve taken […]
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Three ways to use holiday cards for your business
Looking for a meaningful way to thank your customers this holiday season? Personalized holiday cards show your customers you’ve made […]
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