Ideas & Advice
A small business blog with helpful tips, practical advice and inspirational stories.
22-step business start-up checklist
You want to start a business…congratulations! It’s an exciting adventure that is fulfilling, challenging and wonderful all at once. It’s […]
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Why your business needs QR codes
Now more than ever, small businesses need creative ways to connect with their customers. Gone are the days of leisurely […]
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How to come up with a business name
Passion. Energy. Courage. That’s what it takes to start a new business. You have a great idea for a business, […]
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How to launch & market your summer side hustles
Whether you’re a small business owner looking to branch out or just want to earn a bit of extra cash […]
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How to have the best small business summer ever
There’s no denying that the COVID-19 pandemic proved to be a challenging experience for many small business owners. But as […]
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Ready, set, glow: How this woman-owned business continues to grow
To be successful, small businesses have to grow – whether it’s evolving their offerings or ensuring their customer bases continue […]
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7 ways to increase small business customer engagement
You’ve probably heard the term ‘customer engagement’ while marketing your small business. Customer engagement encompasses all of the ways you […]
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Adding social media icons on business cards (and why social media is important)
How to add social media icons on business cards How social media can help your business It can make you […]
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How to use SEO for your small business
As a small business owner, you probably know that it is important to be searchable and accessible online. Search engine […]
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4 steps to using leave behinds in your marketing
Make a lasting impression – whether you’re replacing a leaky pipe, painting a house or shoveling someone’s walkway – with […]
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How referral marketing can boost your business
Would you go to a hairdresser without a recommendation from a friend? What about trusting someone to prepare your taxes? […]
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6 unexpected ways to use stickers for small business
Stickers are amazingly versatile tools for promoting your brand. You probably showcase your branding on your essential marketing materials, like […]
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9 postcard marketing ideas for small businesses
For any small business owner, coming up with new, inventive ways to market your business can be challenging. One tried-and-tested […]
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Email marketing best practices for your small business
Email marketing is a great way to connect with your customers and deliver targeted messaging while driving engagement, sales and […]
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How to manage email marketing for your small business
Billions of people use email every day. According to data from Statista, there are currently 4 billion daily email users […]
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Email marketing subject lines: 6 guidelines & best practices
Email is one of the most budget-friendly marketing tactics available to small businesses, but it is only effective when your […]
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Event branding: Give your recurring events a unique look
Event branding: Give your recurring events a unique look Estimated reading time: 4 minutes One of the best ways to […]
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Should you rebrand your small business?
The world – and small business – is constantly evolving. Maybe you started out as a coffee shop, but your […]
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Create a unique look for your business & watch it grow
Beautiful design can help grow your business – especially when it translates into branding that works everywhere your customers see […]
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Branding made for word-of-mouth marketing
As a small business owner, there are plenty of things you can do to make your brand stand out. But […]
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Redesign resolution: A new look sparks a brand transformation
MY MARKETING MUST-HAVES Redesign resolution: A new look sparks a brand transformation Estimated reading time: 6 minutes A new year […]
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A glossary of branding terms every small business owner should know
If you own your own business, chances are you’ve heard the term “branding.” But there’s a plethora of additional words […]
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How to create (& use) a logo for your yoga studio
We chatted with Tristan LeBreton, Creative Director at 99designs by Vistaprint, for tips on getting the right logo look for your […]
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Build a brand that builds a following
People love swag, whether it's a sweatshirt from their favorite brewery or a promotional tote bag from a local fundraiser.
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How to create a logo for your gym or fitness studio
We chatted with Tristan LeBreton, Creative Director at 99designs by Vistaprint, for tips on getting the right look for any kind […]
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Get the look: Next-level product packaging
Packaging is just one part of a cohesive brand experience that can boost credibility across your marketing.
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How to design a business card: 10 golden rules
A business card represents the next step in making your small business dream a reality. And for many potential customers, […]
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What we learned: The importance of heritage & a strong brand story
Family businesses are a key part of the small business community. We constantly see small businesses open their doors because […]
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How to use the back of business cards: 11 creative design ideas
Your business card contains a lot of essential information about your business. Your logo should be loud and proud on […]
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6 ways to make your product packaging market itself
Each time a customer buys something from your business, whether online or in-person, it’s a golden opportunity to get free […]
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Outdoor event marketing & branding to help you stand out
Outdoor events, like craft fairs and farmers markets, are great places to make meaningful connections, attract new customers and build […]
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Tips for small business owners when working with designers
We chatted with Tristan LeBreton, Creative Director at 99designs by Vista, for his insights into how small business owners can […]
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How to thank customers & employees this holiday season
It’s important to say ‘thank you’ any time of year…but even more so during the holiday season. This year, make […]
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Delight & excite customers with holiday packaging
Delight & excite customers with holiday packaging Estimated reading time: 6 minutes Sometimes, it’s what’s on the outside that counts…especially […]
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2022 holiday marketing tips for your small business
The holidays are right around the corner. And the holiday season tends to be an extremely busy time, for just […]
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How to create holiday packaging your customers will love
The holidays are probably one of the busiest seasons for a small business owner. And as challenging as it may […]
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The small business early holiday planning guide
Research shows that consumers are shopping earlier than ever for the holidays (no more waiting around until Black Friday!). In […]
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Valentine’s Day delivery options & cut-off dates!
Valentine’s Day delivery options & cut-off dates Standard: 10 business days Last day for standard delivery is January 28. Order […]
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8 ways to shop local & support small businesses during the holidays
It’s the season of spending time with loved ones -and showing them your love and gratitude through thoughtful holiday gifts. […]
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Christmas delivery options & cut-off dates
Christmas delivery options & cut-off dates Standard: 10 business days Last day for standard delivery is December 10. Order by […]
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