Ideas & Advice
Tips, trends and insights to grow your small business
22-step business start-up checklist
You want to start a business…congratulations! It’s an exciting adventure that is fulfilling, challenging and wonderful all at once. It’s […]
Why your business needs QR codes
Now more than ever, small businesses need creative ways to connect with their customers. Gone are the days of leisurely […]
Business name ideas
Passion. Energy. Courage. That’s what it takes to start a new business in Canada. You have a great idea for […]
How a vintage visionary launched two bold brands with style
Republished with permission from the Entrepreneur Partner Studio. For Libby Rasmussen, building a brand from scratch was a natural evolution […]
How to prepare for a small business event that shines
Preparing for a small business event is incredibly exciting. Beyond sales, connecting with your community and seeing how people react […]
How to start a small business from home: A step-by-step guide
Tired of the 9-to-5 grind? Sick of office politics, endless commutes and building someone else’s dream? Starting your own small […]
How to design personalised work uniforms: A step-by-step guide
Well-designed personalised work uniforms do more than make your team look professional. They boost brand visibility, build team morale and […]
Live the entrepreneur life: 75 small business ideas to get you started in 2024
You’re all set for a new venture. You’re just not sure what that should be. Fear not. Help is at […]
Marketing trends of 2025: From AI to nostalgia, here’s what’s shaping the future
The marketing trends of 2025 are breaking away from the “tried and true.” This year, it’s about blending retro vibes […]
How to use local SEO for small business
As a small business owner, you probably know that it is important to be searchable and accessible online. And prioritizing […]
4 steps to using leave behinds in your marketing
Make a lasting impression – whether you’re replacing a leaky pipe, painting a house or shoveling someone’s walkway – with […]
How referral marketing can boost your business
Would you go to a hairdresser without a recommendation from a friend? What about trusting someone to prepare your taxes? […]
The power of signage on Canadian shopping habits
From the posters in your local coffee shop window to eye-catching vehicle wraps, business signage is everywhere. But how much […]
The best types of business signs to market your business
If you’re considering promotional or informational signage for your small business, but you’re unsure what types of signs are best, […]
A guide to poster materials: Choosing the best paper type for your poster
Whether you’re promoting your small business, advertising an event or just need to get the word out about your brand, […]
Retractable, roll up banner design ideas and guidance
If you’ve ever wished you could fold up a billboard, toss it in the trunk and pop it back out […]
9 Logo design trends for 2025
In 2025, logo design trends are about bringing creativity, authenticity and self-expression as designers and brands push back against slick […]
Best 50 promotional products and trends to create brand loyalty in 2024
Who doesn’t love free promotional products? There’s something undeniably fun about receiving an impromptu gift, whether it’s as simple as […]
Best hoodies for printing in 2025: Top blank hoodie brands
Custom hoodies and sweatshirts are a great choice for just about any brand, whether you’re creating merch, unique giveaway pieces, […]
11 eco-friendly brands that put the planet first
As we — as individuals, corporations and businesses — become more aware of how we are affecting the planet, eco-friendliness […]
Barbiecore branding and the rise of hot pink
What comes to mind when you think of pink? Is it the color of frilly dresses, fun cocktails and Valentine’s […]
How to choose a logo for your business
We chatted with Megan Morahan, Creative Director for product creation at Vista, for her insights into what makes an effective […]
Redesign resolution: A new look sparks a brand transformation
MY MARKETING MUST-HAVES Redesign resolution: A new look sparks a brand transformation Estimated reading time: 6 minutes A new year […]
Branding glossary: Key terms every business owner should know
You’ve probably heard the word “branding” thrown around – especially since starting your small business. And though you might have […]
9 fresh font trends for 2025
As we leap into 2025, the world of typography is bursting with fresh and exciting font trends that promise to […]
7 inspiring colour trends for 2025
As we look toward what the biggest design and marketing trends will be for the new year, one of the […]
9 Innovative business card trends for 2025
As we all look toward 2025, we can’t help but notice the innovative business card trends as they give a […]
8 exciting packaging design trends for 2025
The packaging design trends for 2025 are all about creativity, confidence and having a little fun. Whether incorporating clever cutouts, […]
Top 10 graphic design trends to experiment with in 2025
As we approach a new year, fresh, bold and creative graphic design trends are taking the spotlight. Here’s the exciting […]
Get the look: Next-level product packaging
Packaging is just one part of a cohesive brand experience that can boost credibility across your marketing.
How to design a business card: 10 golden rules
A business card represents the next step in making your small business dream a reality. And for many potential customers, […]
The best logo design software for every skill level
A brand needs a memorable logo to stand out. But to make a professional-looking logo, you need to know the […]