Branding
Branding is the way your small business shows up, from your logo design to your tone of voice. And great branding matters – it’s what makes an impression on customers and distinguishes you from your competitors. Whether you already have a brand style guide or want to create one, the articles on this page will help you take your branding to the next level.
Label design ideas for stronger branding and better packaging
Shelves are crowded. Search results are crowded. Even farmers market tables have become surprisingly competitive. Your product usually gets a […]
A complete guide to food and beverage packaging
Food and beverage packaging has a lot to handle. It protects shelf life, survives transport, communicates ingredients, carries branding, supports […]
What is sustainable packaging? A guide for small businesses
If you own or run a small business, you probably already juggle inventory headaches, shipping delays and the daily quest […]
15 eco-friendly packaging ideas for small businesses
Effective eco-friendly packaging ideas include practical ways to reduce excess packaging, make smarter material choices and improve disposal guidance, while […]
How different types of labels can help you level up your products
Picture this: One of your loyal customers goes to collect their mail and is delighted to find a package from […]
The ultimate guide to logo printing: How to print your logo on anything
Logo printing can feel overwhelming if you’ve never done it before, especially when you’re trying to figure out how to […]
The best T-shirt design ideas that won’t wear out
T-shirts are a staple of our everyday wardrobe, probably because of how incredibly versatile they are. They can work as […]
How to budget your packaging costs
If you’re a small business owner, you know profitability matters. One of the best ways to protect your margins is […]
The 9 types of packaging: How to choose the right packaging design for your product
When you’re competing in a crowded marketplace, standing out and getting brand recognition is key. Your product packaging design is […]
What is brand equity and why it’s important for your business
Branding may feel complicated, but the big idea is simple. Brand equity is the reputation-powered value that adds to what […]