Branding
Branding is the way your small business shows up, from your logo design to your tone of voice. And great branding matters – it’s what makes an impression on customers and distinguishes you from your competitors. Whether you already have a brand style guide or want to create one, the articles on this page will help you take your branding to the next level.
The ultimate guide to logo printing: How to print your logo on anything
Logo printing can feel overwhelming if you’ve never done it before, especially when you’re trying to figure out how to […]
The best T-shirt design ideas that won’t wear out
T-shirts are a staple of our everyday wardrobe, probably because of how incredibly versatile they are. They can work as […]
How to budget your packaging costs
If you’re a small business owner, you know profitability matters. One of the best ways to protect your margins is […]
The 9 types of packaging: How to choose the right packaging design for your product
When you’re competing in a crowded marketplace, standing out and getting brand recognition is key. Your product packaging design is […]
What is brand equity and why it’s important for your business
Branding may feel complicated, but the big idea is simple. Brand equity is the reputation-powered value that adds to what […]
Visual identity: everything you need to know about this essential aspect of branding
Wondering what visual identity is and why it matters? The core elements of visual identity – from your logo and […]
What is brand identity? Develop a great one with our free downloadable worksheet
Brand identity is the special sauce that makes your business instantly recognizable and memorable. Just like your personal identity makes […]
Types of packaging boxes and bags: How to choose the best for your brand
Packaging does more than protect what you sell, it shapes a customer’s first impression, their unboxing moment and how they […]
Best practises for using QR codes on business cards
In just a few years, QR codes have gone from niche tech to everyday essentials, powering everything from contactless payments […]
Branding colours: Everything you need to choose your brand’s colour palette
Ever noticed how Chase, Citibank and Bank of America all use blue? That’s no coincidence; they understand how powerful colour […]