Branding
Branding is the way your small business shows up, from your logo design to your tone of voice. And great branding matters – it’s what makes an impression on customers and distinguishes you from your competitors. Whether you already have a brand style guide or want to create one, the articles on this page will help you take your branding to the next level.
Best practises for using QR codes on business cards
In just a few years, QR codes have gone from niche tech to everyday essentials, powering everything from contactless payments […]
Branding colours: Everything you need to choose your brand’s colour palette
Ever noticed how Chase, Citibank and Bank of America all use blue? That’s no coincidence; they understand how powerful colour […]
Learn the power of niche marketing: Loyalty, trust and visibility
Trying to appeal to everyone often ends up pleasing no one. Many small businesses lean on broad branding, hoping that […]
Digital business card examples: Real designs, real results
Paper business cards still matter, but digital business cards meet people where they actually connect today: on phones, on LinkedIn […]
The psychology of colours in business: 11 colours and what they mean for your brand
The colours you choose for your brand are a form of communication, influencing customer attention, emotion and trust. This guide […]
10 best brand packaging examples for small businesses
Looking for brand packaging examples that actually spark ideas? This roundup showcases bold, clever and unforgettable packaging moves from brands […]
What is sustainable packaging for small business?
If you own or run a small business, you already juggle inventory headaches, shipping delays and the daily quest to […]
Ultimate packaging style guide: Best small business practices for designing packaging for products
When it comes to designing packaging for products, there’s more to it than aesthetics. Packaging should create an experience, tell […]
Best 50 promotional products and trends to create brand loyalty in 2024
Who doesn’t love free promotional products? There’s something undeniably fun about receiving an impromptu gift, whether it’s as simple as […]
Best hoodies for printing in 2025: Top blank hoodie brands
Custom hoodies and sweatshirts are a great choice for just about any brand, whether you’re creating merch, unique giveaway pieces, […]