Branding
Branding is the way your small business shows up, from your logo design to your tone of voice. And great branding matters – it’s what makes an impression on customers and distinguishes you from your competitors. Whether you already have a brand style guide or want to create one, the articles on this page will help you take your branding to the next level.
What is a brand typeface? How to choose a brand font
Most people notice a brand’s typography long before they think about it. Few branding elements appear more often, making typography […]
Label design ideas for stronger branding and better packaging
Shelves are crowded. Search results are crowded. Even farmers market tables have become surprisingly competitive. Your product usually gets a […]
A complete guide to food and beverage packaging
Food and beverage packaging has a lot to handle. It protects shelf life, survives transport, communicates ingredients, carries branding, supports […]
What is sustainable packaging? A guide for small businesses
If you own or run a small business, you probably already juggle inventory headaches, shipping delays and the daily quest […]
15 eco-friendly packaging ideas for small businesses
Effective eco-friendly packaging ideas include practical ways to reduce excess packaging, make smarter material choices and improve disposal guidance, while […]
How different types of labels can help you level up your products
Picture this: One of your loyal customers goes to collect their mail and is delighted to find a package from […]
The ultimate guide to logo printing: How to print your logo on anything
Logo printing can feel overwhelming if you’ve never done it before, especially when you’re trying to figure out how to […]
The best T-shirt design ideas that won’t wear out
T-shirts are a staple of our everyday wardrobe, probably because of how incredibly versatile they are. They can work as […]
How to budget your packaging costs
If you’re a small business owner, you know profitability matters. One of the best ways to protect your margins is […]
The 9 types of packaging: How to choose the right packaging design for your product
When you’re competing in a crowded marketplace, standing out and getting brand recognition is key. Your product packaging design is […]