Branding
Branding is the way your small business shows up, from your logo design to your tone of voice. And great branding matters – it’s what makes an impression on customers and distinguishes you from your competitors. Whether you already have a brand style guide or want to create one, the articles on this page will help you take your branding to the next level.
Visual identity: everything you need to know about this essential aspect of branding
Wondering what visual identity is and why it matters? The core elements of visual identity – from your logo and […]
What is brand identity? Develop a great one with our free downloadable worksheet
Brand identity is the special sauce that makes your business instantly recognizable and memorable. Just like your personal identity makes […]
Types of packaging boxes and bags: How to choose the best for your brand
Packaging does more than protect what you sell, it shapes a customer’s first impression, their unboxing moment and how they […]
Best practises for using QR codes on business cards
In just a few years, QR codes have gone from niche tech to everyday essentials, powering everything from contactless payments […]
Branding colours: Everything you need to choose your brand’s colour palette
Ever noticed how Chase, Citibank and Bank of America all use blue? That’s no coincidence; they understand how powerful colour […]
How to print T-shirts: A step-by-step guide
Whether you’re looking to promote an exciting new brand or want to outfit your relatives for Instagram photo ops, there’s […]
Learn the power of niche marketing: Loyalty, trust and visibility
Trying to appeal to everyone often ends up pleasing no one. Many small businesses lean on broad branding, hoping that […]
Digital business card examples: Real designs, real results
Paper business cards still matter, but digital business cards meet people where they actually connect today: on phones, on LinkedIn […]
The psychology of colours in business: 11 colours and what they mean for your brand
The colours you choose for your brand are a form of communication, influencing customer attention, emotion and trust. This guide […]
10 best brand packaging examples for small businesses
Looking for brand packaging examples that actually spark ideas? This roundup showcases bold, clever and unforgettable packaging moves from brands […]
What is sustainable packaging for small business?
If you own or run a small business, you already juggle inventory headaches, shipping delays and the daily quest to […]
Ultimate packaging style guide: Best small business practices for designing packaging for products
When it comes to designing packaging for products, there’s more to it than aesthetics. Packaging should create an experience, tell […]