Branding

Branding is the way your small business shows up, from your logo design to your tone of voice. And great branding matters – it’s what makes an impression on customers and distinguishes you from your competitors. Whether you already have a brand style guide or want to create one, the articles on this page will help you take your branding to the next level.


8 expressive logo design trends for 2024

8 expressive logo design trends for 2024

Though tech experts and digitally savvy creatives have long heralded a future powered by artificial intelligence, 2023 was the year […]

Barbiecore trend: a woman wearing a hot pink hoodie

Barbiecore branding and the rise of hot pink

What comes to mind when you think of pink? Is it the color of frilly dresses, fun cocktails and Valentine’s […]

How to choose a logo for your business

We chatted with Megan Morahan, Creative Director for product creation at Vista, for her insights into what makes an effective […]

Redesign resolution: A new look sparks a brand transformation

MY MARKETING MUST-HAVES Redesign resolution: A new look sparks a brand transformation Estimated reading time: 6 minutes A new year […]

Branding glossary: Key terms every business owner should know

You’ve probably heard the word “branding” thrown around – especially since starting your small business. And though you might have […]

How to create a brand style guide

We chatted with Tristan LeBreton, Creative Director at 99designs by Vista, for tips on creating a brand style guide. Read […]

The best fonts for business cards

Picture this: You open a business card template and type your small business name. It looks tiny against the white […]

5 point-of-sale marketing tactics

Whether you run a retail store or a quick-service restaurant, the checkout experience plays an incredibly important role in the […]

How to pick brand colours using colour theory

Color theory can play an important role in your small business branding. Colors carry meaning, and the colors you choose […]

8 Website Merchandising Tips for Online Storefronts

We chatted with Tristan LeBreton, Creative Director at 99designs by Vista, for tips on creating a website that makes the […]

Our customers share tips on how to get the most from stickers and labels

Whether you promote in shops, at fairs or online, the presentation of your products speaks volumes about your business. And […]

Colour psychology for business branding: How to choose the right colours

We chatted with Dr. Sally Augustin, Ph.D, an environmental and design psychologist, to learn more about the psychology of colour. […]