Branding
Branding is the way your small business shows up, from your logo design to your tone of voice. And great branding matters – it’s what makes an impression on customers and distinguishes you from your competitors. Whether you already have a brand style guide or want to create one, the articles on this page will help you take your branding to the next level.
What is sustainable packaging for small business?
If you own or run a small business, you already juggle inventory headaches, shipping delays and the daily quest to […]
Ultimate packaging style guide: Best small business practices for designing packaging for products
When it comes to designing packaging for products, there’s more to it than aesthetics. Packaging should create an experience, tell […]
How to make labels for your business
As you browse your local store searching for the perfect snack, a label captures your attention with its vibrant colors […]
Best 50 promotional products and trends to create brand loyalty in 2024
Who doesn’t love free promotional products? There’s something undeniably fun about receiving an impromptu gift, whether it’s as simple as […]
Best hoodies for printing in 2025: Top blank hoodie brands
Custom hoodies and sweatshirts are a great choice for just about any brand, whether you’re creating merch, unique giveaway pieces, […]
11 eco-friendly brands that put the planet first
As we — as individuals, corporations and businesses — become more aware of how we are affecting the planet, eco-friendliness […]
9 Logo design trends for 2025
In 2025, logo design trends are about bringing creativity, authenticity and self-expression as designers and brands push back against slick […]
Barbiecore branding and the rise of hot pink
What comes to mind when you think of pink? Is it the color of frilly dresses, fun cocktails and Valentine’s […]
How to choose a logo for your business
We chatted with Megan Morahan, Creative Director for product creation at Vista, for her insights into what makes an effective […]
Redesign resolution: A new look sparks a brand transformation
MY MARKETING MUST-HAVES Redesign resolution: A new look sparks a brand transformation Estimated reading time: 6 minutes A new year […]
Branding glossary: Key terms every business owner should know
You’ve probably heard the word “branding” thrown around – especially since starting your small business. And though you might have […]
How to create a brand style guide
We chatted with Tristan LeBreton, Creative Director at 99designs by Vista, for tips on creating a brand style guide. Read […]