Branding
Branding is the way your small business shows up, from your logo design to your tone of voice. And great branding matters – it’s what makes an impression on customers and distinguishes you from your competitors. Whether you already have a brand style guide or want to create one, the articles on this page will help you take your branding to the next level.
What is brand equity and why it’s important for your business
Branding may feel complicated, but the big idea is simple. Brand equity is the reputation-powered value that adds to what […]
Visual identity: everything you need to know about this essential aspect of branding
Wondering what visual identity is and why it matters? The core elements of visual identity – from your logo and […]
What is brand identity? Develop a great one with our free downloadable worksheet
Brand identity is the special sauce that makes your business instantly recognizable and memorable. Just like your personal identity makes […]
Types of packaging boxes and bags: How to choose the best for your brand
Packaging does more than protect what you sell, it shapes a customer’s first impression, their unboxing moment and how they […]
Best practises for using QR codes on business cards
In just a few years, QR codes have gone from niche tech to everyday essentials, powering everything from contactless payments […]
Branding colours: Everything you need to choose your brand’s colour palette
Ever noticed how Chase, Citibank and Bank of America all use blue? That’s no coincidence; they understand how powerful colour […]
How to print T-shirts: A step-by-step guide
Whether you’re looking to promote an exciting new brand or want to outfit your relatives for Instagram photo ops, there’s […]
Learn the power of niche marketing: Loyalty, trust and visibility
Trying to appeal to everyone often ends up pleasing no one. Many small businesses lean on broad branding, hoping that […]
Digital business card examples: Real designs, real results
Paper business cards still matter, but digital business cards meet people where they actually connect today: on phones, on LinkedIn […]
The psychology of colours in business: 11 colours and what they mean for your brand
The colours you choose for your brand are a form of communication, influencing customer attention, emotion and trust. This guide […]
10 best brand packaging examples for small businesses
Looking for brand packaging examples that actually spark ideas? This roundup showcases bold, clever and unforgettable packaging moves from brands […]
What is sustainable packaging for small business?
If you own or run a small business, you already juggle inventory headaches, shipping delays and the daily quest to […]