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Roll Labels

New
Take your branding to the next level with professional roll labels designed for high-volume use. Custom shapes & sizes available. See details
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Add some personality to all your products with roll labels.

  • NEW: custom sizes available
  • 19 size options – custom size available
  • 5 shape options – custom shape available
  • 6 materials available
  • Quantities from 50 to 5,000
  • Best for higher quantities

Brand anything & everything

Looking for a stress-free way to create a professional look for bags, boxes, jars, bottles and more? Our custom roll labels are a great option for businesses working with higher-volume inventories. Quality, convenience and cost-effectiveness – all rolled into one.

For indoor or outdoor use

You can choose from an assortment of materials, shapes, sizes and finishes – including custom shapes and sizes. Whether you’re looking for labels to stick on dry goods or liquids, we’ve got you covered – click on the Options section for more information. And with your labels arriving coiled around a roll, they’re convenient to use – and to store within smaller spaces.

Easy design experience

Explore our assortment of fully customizable design options Once you’ve found a favorite, make it yours by adding all your custom touches and unwind direction printing. For labels with a specific unwind direction, choose that option before checkout. (Have your own design? We’ll print that, too.) Then we’ll take care of the rest, professionally printing your design onto the material of your choice. Your custom sticker rolls will arrive ready looking great and ready to work.

VistaPrint offers Roll Labels design templates in assorted styles.
A single-column roll of gold plastic oval labels from a flower company.

Reviews

(729 reviews)
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Reviewed by 729 customers

Poor Colour Reflection
Sep 3, 2026 | Christine K. |
Verified Buyer
I was so excited about my labels, and ordered a lot of them! However the printed colours are so light compared to the sample, and is a logo I've printed MANY times elsewhere without any issues- but one word is almost non existant on the labels. I'm so disappointed for what I've paid for them. Beware if your sticker requires any light colours, you may not be able to read them on the sticker even if it shows up on the sample graphic as visible.
Response from Vistaprint Customer Care Team:
We’re truly sorry the labels didn’t turn out as expected, especially after ordering such a large quantity. We understand how disappointing it is when colors appear much lighter than your approved design, particularly when you’ve used the same logo successfully elsewhere. Based on our preview, we noticed that one section of the design contains very small, light-colored text, which may affect how clearly it reproduces in print. However, we’d like to review the printed result and assist further. Please reply with a clear photo of the labels showing the color difference and affected text so we can take a closer look. For an immediate solution, please reach out to our Customer Support team via https://www.vistaprint.ca/customer-care/help-center/

Roll Labels
Sep 1, 2026 | donnabertram C. |
Verified Buyer
They’re great! Just what I wanted, thank you.

Labels
Sep 1, 2026 | Jennifer S. |
Verified Buyer
Unfortunately the typing is so tiny you cannot read what it says. It is very hard to see sizing when creating the label on the template. I am surprise the labels were even printed with print so tiny you cannot see it. Unfortunately I will not be able to use the labels on my honey jars.
Response from Vistaprint Customer Care Team:
Thank you for taking the time to share your feedback with us. We sincerely apologize for your disappointment with your Roll Labels and for the frustration caused by the text being too small to read on your honey jars. We looked into your order (size 3" x 4") and noticed that the design was submitted as an uploaded flat image containing small font. While text added directly within our design Studio automatically enforces a minimum font size to ensure legibility, uploaded artwork bypasses these built-in checks and prints exactly as designed. We completely understand this was not what you intended, and we would be happy to help provide a resolution for you. Could you please reply to this review with an updated design that enlarges the text and takes full advantage of the available label space? Once we receive your updated file, our team will be glad to assist you with the next steps. We appreciate you bringing this to our attention and look forward to helping you get the perfect labels for your jars. Should you need immediate support or have any urgent questions, please don't hesitate to contact us at 833-996-2067 or visit our Help Center (https://www.vistaprint.ca/customer-care/help-center/). We value your feedback and look forward to resolving this to your satisfaction.

Roll of Stickers
Sep 1, 2026 | Secretary C. |
Verified Buyer
They are big and bright!

They are perfect
Aug 30, 2026 | Michelle M. |
Verified Buyer
The stickers are perfect and amazing quality

Displaying Reviews 1-5
Frequently asked questions

Roll labels are a great option for large quantities. And since they’re on a roll, they don’t take up a lot of space – you can tuck them away when you’re done.

We offer 6 material options for our custom roll labels. For a description and use cases for each, head on over to our Product Options section for more details.

It’s easy – simply peel and stick. Then roll the 3" core around to grab your next label and repeat.

Yes, we now offer both custom shapes and custom sizes for our sticker rolls.

If you’re looking to design your own label and upload it to our site, take a look at our Specs & Templates section for more information. You can also use our design studio to customize one of our pre-made templates – we'll walk you through the process as you go.

Yes, you can print your roll labels to unwind in a specific direction. Once you are happy with your label design simply select the unwind direction option right before checkout.