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A slightly unravelled roll of labels from a handmade jewelry company.
Several boxes of cookies with holographic circle labels from a roll placed on top.
A person applying large rectangular labels from a roll onto boxes of natural skincare products.
An icebox filled with different beverages, each featuring its own distinct and colorful label.
A roll of labels cut to a custom shape of 2 donuts from a cafe.
A slightly open box of luxury chocolates with an elegant label on the top of the box.
A close-up of a person applying a circular silver foil sticker to a package.
4 roll labels with each roll’s stickers facing a different direction, with a note pointing out that customers can select their preferred unwind direction for their roll labels.
A slightly unravelled roll of labels from a handmade jewelry company.
Example 2 of selected product
Several boxes of cookies with holographic circle labels from a roll placed on top.
A person applying large rectangular labels from a roll onto boxes of natural skincare products.
An icebox filled with different beverages, each featuring its own distinct and colorful label.
A roll of labels cut to a custom shape of 2 donuts from a cafe.
A slightly open box of luxury chocolates with an elegant label on the top of the box.
A close-up of a person applying a circular silver foil sticker to a package.
4 roll labels with each roll’s stickers facing a different direction, with a note pointing out that customers can select their preferred unwind direction for their roll labels.

Roll Labels

Take your branding to the next level with professional roll labels designed for high-volume use. Now available in custom shapes.
See details

Add some personality to all your products with roll labels.

  • 18 size options
  • 5 shape options
  • 6 materials available
  • Quantities from 50 to 5000
  • Best for higher quantities

Brand anything & everything

Looking for a stress-free way to create a professional look for bags, boxes, jars, bottles and more? Our custom roll labels are a great option for businesses working with higher-volume inventories. Quality, convenience and cost-effectiveness – all rolled into one.

For indoor or outdoor use

You can choose from an assortment of materials, shapes and finishes. Whether you’re looking for labels to stick on dry goods or liquids, we’ve got you covered – click on the Options section for more information. And with your labels arriving coiled around a roll, they’re convenient to use – and to store within smaller spaces.

Easy design experience

Explore our assortment of fully customizable design options. Once you’ve found a favorite, make it yours by adding all your custom touches, including our new unwind direction printing. For labels with a specific unwind direction, choose that option before checkout. (Have your own design? We’ll print that, too.) Then we’ll take care of the rest, professionally printing your design onto the material of your choice. Your custom sticker rolls will arrive ready looking great and ready to work.

VistaPrint offers Roll Labels design templates in assorted styles.
A slightly unravelled roll of circular labels, with a simple black and gold logo.

Designs

Select a design template to preview it on the product. Click 'Continue' to customize it.

Reviews

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Ratings Distribution

Reviewed by 591 customers

Roll of Labels

Feb 10, 2026 | Harmony C. | Verified Buyer
These came very quickly and were of better quality than expected. They have a bit of gloss to them, so more durable than printing labels on paper yourself. Colour quality also excellent. Will order again when needed.

stickers

Feb 8, 2026 | Kirk R. | Verified Buyer
really like the roll stickers

Not quite what i was expecting

Feb 8, 2026 | Kristina V. | Verified Buyer
The labels were white when I was expecting silver and you can only write on them with a sharpie otherwise you can basically wipe pen right off
Response from Vistaprint Customer Care Team:
Thanks for your review submission, and we're sorry the roll labels came out white instead of silver and that regular pens wipe off. That's not the experience you wanted, and we want to make this right. We have emailed you information regarding a resolution that has been provided to you. We look forward to making the results of future visits more favorable.

Great service

Feb 8, 2026 | Dawn H. | Verified Buyer
My labels came and the colour was way off. I sent in a review request. They found it was a printing error and rectified it quickly and I am happy with the product.

Roll labels

Feb 6, 2026 | laserfix r. | Verified Buyer
The roll labels were not as crisp as the die cut labels on sheets. I used the same template. Vistaprint gave me credit towards new ones. Quality was 1 star but service was 5 stars
Response from Vistaprint Customer Care Team:
Thank you for sharing your feedback. We understand how disappointing it is when the roll labels don’t turn out as crisp as the die-cut sheet labels, even when using the same template. We’re glad to hear that Customer Care was able to provide a credit toward new labels and that the service experience was positive. Your comments about the quality are appreciated.
Displaying Reviews 1-5

Frequently asked questions

Roll labels are a great option for large quantities. And since they’re on a roll, they don’t take up a lot of space – you can tuck them away when you’re done.

We offer 6 material options for our custom roll labels. For a description and use cases for each, head on over to our Options section for more details.

It’s easy – simply peel and stick. Then roll the 3" core around to grab your next label and repeat.

Not at this time. We do have 18 size options available, so chances are good that you’ll find something that works for you.

If you’re looking to design your own label and upload it to our site, take a look at our Specs & Templates section for more information. You can also use our design studio to customize one of our pre-made templates – we'll walk you through the process as you go.

Yes, you can print your roll labels to unwind in a specific direction. Once you are happy with your label design simply select the unwind direction option right before checkout.