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Z-Fold Brochures

Share your story from A to Z with this unique, zigzag fold. 3 folds, with 6 customizable sections.
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Engage customers at every fold with unexpected Z-fold brochures.

  • 8.5″ x 11″ unfolded size
  • 3 panels, folded in alternating directions
  • 6 customizable surfaces
  • 4 paper stock options
  • Standard or premium thickness options
  • Clear plastic holders available for purchase

Unique fold, engaging result

Whether you’re in retail, real estate or restaurants, brochures are a tried-and-true marketing tool for small businesses. And if you’re looking for an extra edge, Z-fold brochures stand out in the crowd. They’re made of 8.5″ x 11″ paper (in your choice of 4, high-quality materials) that’s folded twice into a zigzag. The result? A Z-shaped pamphlet, and a whole lot of advertising possibilities.

6 customizable sections

Z-fold pamphlets feature sharp, full-color printing across 6 designable surfaces. Because of the way they fold, some people choose to spread images and graphics across more than one page. That way, when customers open them, they’ll see one continuous, engaging spread. You can check out our gallery of templates for inspiration, or jump right in to start designing yours.

Easy to design, help standing by

To start creating, pick a paper stock and thickness, then explore our template gallery. You can also upload your own design if you have one ready to go, just be sure you’ve positioned the front, back and inside panels according to the Z-fold style. Of course, contact our 24-hour customer care team if you ever get stuck. We’re always glad to help.

VistaPrint offers Z-Fold Brochures design templates in assorted styles.
An open Z-fold brochure advertising a wedding photographer, with a stack of folded Z-fold brochures behind it.

Reviews

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Ratings Distribution

Reviewed by 8 customers

off centre

Jan 11, 2026 | sydney b. | Verified Buyer
the brochures look great, except the whole thing is off centre. i took the time to make sure the design was centred before i ordered them, but they’re way off
Response from Vistaprint Customer Care Team:
Thank you for your feedback. We’re glad you liked the design, but we’re sorry to hear the brochures arrived off-centre. Could you please share a photo of the issue so we can review it and help resolve it? If your request is urgent and you need an immediate solution, please reach out to our Customer Support team via https://www.vistaprint.ca/customer-care/help-center/

Brochures

Dec 28, 2025 | ken c. | Verified Buyer
shipment was delayed and the brochures were folded backward. other than that very nice.
Response from Vistaprint Customer Care Team:
Thank you for your review submission. We're happy you're pleased with the quality of the brochures you ordered. Your business is very valuable to us, so we'll pass your feedback regarding the issue with delivery and the folding of the brochures to the team for review.

All good except for folding

Dec 10, 2025 | Lawrence N. | Verified Buyer
Ordered standard paper. . . it was good quality. Print colours were great. Everything went well except, we did not know how the paper would be folded, so we would know which panel would be on the back. Maybe it was on the site but we did not catch it. Not too worried, we did a small order to test the quality and will revise and order a bulk quantity.
Response from Vistaprint Customer Care Team:
We regret the confusion regarding the folding of your Z-Fold brochures. We recommend always referring to the online preview mode on the editing page, which clearly shows the fold lines and panel layout to help set accurate expectations before placing an order. Furthermore, we are glad the print quality and colors met your expectations, and we hope this guidance will help ensure your next bulk order is exactly as intended.

I like it

Nov 30, 2025 | Ehsan H. | Verified Buyer
I like the quality

Brochures

Oct 13, 2025 | Drew C. | Verified Buyer
Quality product. The edges on a few of them appeared to rub and the colour faded a bit but otherwise everything is great

Displaying Reviews 1-5

Work with a designer

Let us design it for you

No more guesswork. We take care of the entire design process, from brainstorming ideas to delivering the files to your account.

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Frequently asked questions

The biggest difference between Z-fold and tri-fold brochures is the way they’re folded. Z-fold brochures form a zigzag, while the two outer flaps of a tri-fold brochure fold in on each other. Both have 3 panels and offer 6 designable surfaces, but we have more sizes available for tri-fold brochures.

Accordion brochures fold in alternating directions, and usually have multiple flaps. They’re the type of format you usually see with instruction manuals. In contrast, our Z-fold brochures have 3 panels, creating a zigzag, and are more common for marketing materials.

Yes, your Z-fold brochures will arrive pre-folded.

No, our Z-fold brochure printing process involves folding, but we also have flyers if you’re looking for an unfolded option.

When folded, Z-fold brochures are similar to any other brochure, offering a compact structure with a visually engaging front panel. However, unlike other brochures, they’re typically opened all at once, offering a larger, more seamless view of the front and back of your design.

Yes, we have clear plastic brochure holders made to fit our Z-fold brochures. You can add them to your cart during the checkout process, just be sure you pick the smaller of the 2 sizes, 4.3" x 7.7".