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A small business owner presents her health supplement products to a customer using a Z-fold brochure.
An open Z-fold brochure for an arts and crafts workshop
A stack of Z-fold brochures for a construction company, placed in a clear brochure holder at an office.
A small business owner presents her health supplement products to a customer using a Z-fold brochure.
An open Z-fold brochure for an arts and crafts workshop
A stack of Z-fold brochures for a construction company, placed in a clear brochure holder at an office.

Z-Fold Brochures

Share your story from A to Z with this unique, zigzag fold. 3 folds, with 6 customizable sections.
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Engage customers at every fold with unexpected Z-fold brochures.

  • 8.5″ x 11″ unfolded size
  • 3 panels, folded in alternating directions
  • 6 customizable surfaces
  • 4 paper stock options
  • Standard or premium thickness options
  • Clear plastic holders available for purchase

Unique fold, engaging result

Whether you’re in retail, real estate or restaurants, brochures are a tried-and-true marketing tool for small businesses. And if you’re looking for an extra edge, Z-fold brochures stand out in the crowd. They’re made of 8.5″ x 11″ paper (in your choice of 4, high-quality materials) that’s folded twice into a zigzag. The result? A Z-shaped pamphlet, and a whole lot of advertising possibilities.

6 customizable sections

Z-fold pamphlets feature sharp, full-color printing across 6 designable surfaces. Because of the way they fold, some people choose to spread images and graphics across more than one page. That way, when customers open them, they’ll see one continuous, engaging spread. You can check out our gallery of templates for inspiration, or jump right in to start designing yours.

Easy to design, help standing by

To start creating, pick a paper stock and thickness, then explore our template gallery. You can also upload your own design if you have one ready to go, just be sure you’ve positioned the front, back and inside panels according to the Z-fold style. Of course, contact our 24-hour customer care team if you ever get stuck. We’re always glad to help.

VistaPrint offers Z-Fold Brochures design templates in assorted styles.
An open Z-fold brochure advertising a wedding photographer, with a stack of folded Z-fold brochures behind it.

Designs

Select a design template to preview it on the product. Click 'Continue' to customize it.

Reviews

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Ratings Distribution

Reviewed by 2 customers

I re-ordered my brochures and

Jun 25, 2025 | Stacey R. | Verified Buyer
I re-ordered my brochures and found that the edges are not folded the same as the first order. Not sure why or how the folds changed so I will have to reassess before ordering again.
Response from Vistaprint Customer Care Team:
We’re truly sorry to learn that your Z-fold leaflets arrived with improperly folded edges. We understand how important precise folding is to the overall presentation of your materials, and we’re eager to investigate this further to ensure a satisfactory resolution. To help us move forward, please reply to this message with clear photos highlighting the specific issues you encountered. These details will allow us to assess the problem accurately and determine the most appropriate course of action. We appreciate your cooperation and look forward to resolving this.

Bad quality

Jun 2, 2025 | Etalon G. | Verified Buyer
When I unpacked it, I already saw that the folds were torn and scratched.
Response from Vistaprint Customer Care Team:
We sincerely regret that your product arrived with scratched and torn folds, and we completely understand how disappointing this must be. Your feedback is incredibly valuable, and we truly appreciate the photo you provided as a reference—it helps us better assess the issue and work toward the best resolution for you. Upon review, we can confirm that Matte paper stock can sometimes result in surface scratches, particularly in colored sections when folded. To ensure a smoother, more durable finish, we recommend switching to a Glossy finish for future orders. Please reply to this review and let us know if you'd like us to proceed with this option or if you prefer another suitable resolution—we want to make sure you receive a product that aligns with your vision. Rest assured, your feedback has also been shared with our relevant team for review and improvement. We truly appreciate your patience, and we look forward to resolving this matter to your satisfaction. If there’s anything else we can do to assist, we’re always here to help!
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Frequently asked questions

The biggest difference between Z-fold and tri-fold brochures is the way they’re folded. Z-fold brochures form a zigzag, while the two outer flaps of a tri-fold brochure fold in on each other. Both have 3 panels and offer 6 designable surfaces, but we have more sizes available for tri-fold brochures.

Accordion brochures fold in alternating directions, and usually have multiple flaps. They’re the type of format you usually see with instruction manuals. In contrast, our Z-fold brochures have 3 panels, creating a zigzag, and are more common for marketing materials.

Yes, your Z-fold brochures will arrive pre-folded.

No, our Z-fold brochure printing process involves folding, but we also have flyers if you’re looking for an unfolded option.

When folded, Z-fold brochures are similar to any other brochure, offering a compact structure with a visually engaging front panel. However, unlike other brochures, they’re typically opened all at once, offering a larger, more seamless view of the front and back of your design.

Yes, we have clear plastic brochure holders made to fit our Z-fold brochures. You can add them to your cart during the checkout process, just be sure you pick the smaller of the 2 sizes, 4.3" x 7.7".