The business & branding essentials

Inspiring made simple.

The essential ingredients of great branding

We interviewed five businesses to discover their marketing essentials: the products they choose to fine-tune their look and take their branding to the next level. See how they built their brand and the VistaPrint tools and services that keep their marketing fresh, fun and functional.

Cards

Merch

Signage

All kinds
of cards

How Ashley gets the most
out of her cards

Ashley leans into the versatile nature of her VistaPrint products and gets creative with their uses, whether that’s designing her own thank you cards with playful, uplifting messages or creating business cards that double as care cards for her apparel and cups. For Ashley, every print product is a chance to spread the positive messages that are at the heart of her business and branding.

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Amarieacreates is a merch and apparel brand that celebrates positive mental health with playful, retro designs.

“What I love about being a business owner is that you can come up with an idea and see if it works. If it does, you can nurture it. If it doesn’t, you can pivot and go in a different direction.”

— Alexandra Scholtz, WildFlora

A piece of Karen’s business
you can keep

Karen uses her VistaPrint products to help tell her story as a business owner. Her favourite products are the ones she can leave behind with customers, from a business card after an in-person meet to a thank you card packed into an online order. She also uses QR codes on all her business cards, making it easy to head online to connect (or reorder!).

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Kanda Chocolates is an ethically sourced, fair-trade chocolate company made from Ghana cocoa beans.

Branded merch
done right

The WildFlora team wears
their branding

VistaPrint helps Michael and Alexandra Scholtz strengthen their in-store branding with customized merch that they’ve turned into a fun and casual staff uniform. Creating team togetherness doesn’t have to be complicated, it can be as simple as a unique, branded T-shirt (and a toque in the winter!).

WildFlora is a residential landscape and floral design one-stop shop.

“My favourite part about being a business owner is having the creative control to build something meaningful and make a difference.”

— Allan, FRUITLOOTS

Get your branding on the
people who care!

Sabith and Fabiola’s favorite essential is their VistaPrint custom T-shirts, which they sell online along with their other core products. Happy customers pitched the idea to them, expressing excitement about seeing their logo and branding on something they could wear themselves!

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Tlali•pani is a lifestyle brand that sells Oaxacan-Mexican textiles, chocolate and travel experiences.

Grow your brand with VistaPrint’s Brand Kit

Create a consistent and professional visual identity for your business with essentials like logos, colours and fonts in one organized place. Upload and edit what you need and access it anytime.

Create your Brand Kit

Signage
you’ll see

Connecting IRL when your
business lives online

Creating a strong impact at trade shows and pop-up markets has been invaluable for Allan and David, who realized early on that a business can feel a little one-dimensional when you only see it through a screen. The solution? VistaPrint signage, including custom A-Frames and corrugated plastic signs that cut through the noise and attracted new customers who resonated with their vibrant branding.