Ideas & Advice
Tips, trends and insights to grow your small business
22-step business start-up checklist
You want to start a business…congratulations! It’s an exciting adventure that is fulfilling, challenging and wonderful all at once. It’s […]
Why your business needs QR codes
Now more than ever, small businesses need creative ways to connect with their customers. Gone are the days of leisurely […]
How to come up with a business name: The ultimate guide to finding business name ideas
A good business name should embody your brand. It should be memorable. And it should remind your customers and employees […]
How different types of labels can help you level up your products
Picture this: One of your loyal customers goes to collect their mail and is delighted to find a package from […]
How a vintage visionary launched two bold brands with style
Republished with permission from the Entrepreneur Partner Studio. For Libby Rasmussen, building a brand from scratch was a natural evolution […]
How to prepare for a small business event that shines
Preparing for a small business event is incredibly exciting. Beyond sales, connecting with your community and seeing how people react […]
How to start a small business from home: A step-by-step guide
Tired of the 9-to-5 grind? Sick of office politics, endless commutes and building someone else’s dream? Starting your own small […]
How to design personalised work uniforms: A step-by-step guide
Well-designed personalised work uniforms do more than make your team look professional. They boost brand visibility, build team morale and […]
Marketing trends of 2025: From AI to nostalgia, here’s what’s shaping the future
The marketing trends of 2025 are breaking away from the “tried and true.” This year, it’s about blending retro vibes […]
How to use local SEO for small business
As a small business owner, you probably know that it is important to be searchable and accessible online. And prioritizing […]
4 steps to using leave behinds in your marketing
Make a lasting impression – whether you’re replacing a leaky pipe, painting a house or shoveling someone’s walkway – with […]
How referral marketing can boost your business
Would you go to a hairdresser without a recommendation from a friend? What about trusting someone to prepare your taxes? […]
How to market a product: Traditional and digital product marketing strategies
Creating a great product is a win in itself—but getting it in front of the right people is where real […]
14 must-have marketing materials for business success
No matter your industry or size, marketing materials for business are the tools that help your brand make a memorable […]
What are the principles of marketing and why do they matter for small businesses?
No matter what kind of business you run, marketing is how people find, trust and decide to buy from you. […]
What is Black Friday? + 5 tips to maximise sales during the holiday
What is Black Friday? Just the busiest shopping day of the year and the unofficial start of the holiday shopping […]
9 Logo design trends for 2025
In 2025, logo design trends are about bringing creativity, authenticity and self-expression as designers and brands push back against slick […]
What is sustainable packaging for small business?
If you own or run a small business, you already juggle inventory headaches, shipping delays and the daily quest to […]
Ultimate packaging style guide: Best small business practices for designing packaging for products
When it comes to designing packaging for products, there’s more to it than aesthetics. Packaging should create an experience, tell […]
How to make labels for your business
As you browse your local store searching for the perfect snack, a label captures your attention with its vibrant colors […]
Best 50 promotional products and trends to create brand loyalty in 2024
Who doesn’t love free promotional products? There’s something undeniably fun about receiving an impromptu gift, whether it’s as simple as […]
Best hoodies for printing in 2025: Top blank hoodie brands
Custom hoodies and sweatshirts are a great choice for just about any brand, whether you’re creating merch, unique giveaway pieces, […]
11 eco-friendly brands that put the planet first
As we — as individuals, corporations and businesses — become more aware of how we are affecting the planet, eco-friendliness […]
Barbiecore branding and the rise of hot pink
What comes to mind when you think of pink? Is it the color of frilly dresses, fun cocktails and Valentine’s […]
9 fresh font trends for 2025
As we leap into 2025, the world of typography is bursting with fresh and exciting font trends that promise to […]
7 inspiring colour trends for 2025
As we look toward what the biggest design and marketing trends will be for the new year, one of the […]
9 Innovative business card trends for 2025
As we all look toward 2025, we can’t help but notice the innovative business card trends as they give a […]
8 exciting packaging design trends for 2025
The packaging design trends for 2025 are all about creativity, confidence and having a little fun. Whether incorporating clever cutouts, […]
Top 10 graphic design trends to experiment with in 2025
As we approach a new year, fresh, bold and creative graphic design trends are taking the spotlight. Here’s the exciting […]
Get the look: Next-level product packaging
Packaging is just one part of a cohesive brand experience that can boost credibility across your marketing.
How to design a business card: 10 golden rules
A business card represents the next step in making your small business dream a reality. And for many potential customers, […]
40 famous logos and what you can learn from them
The most recognizable and famous logos belong to some of the most well-known organizations and brands. These popular logos often […]