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Roll Labels

New
Take your branding to the next level with professional roll labels designed for high-volume use. Custom shapes & sizes available. See details
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Add some personality to all your products with roll labels.

  • NEW: custom sizes available
  • 19 size options – custom size available
  • 5 shape options – custom shape available
  • 6 materials available
  • Quantities from 50 to 5,000
  • Best for higher quantities

Brand anything & everything

Looking for a stress-free way to create a professional look for bags, boxes, jars, bottles and more? Our custom roll labels are a great option for businesses working with higher-volume inventories. Quality, convenience and cost-effectiveness – all rolled into one.

For indoor or outdoor use

You can choose from an assortment of materials, shapes, sizes and finishes – including custom shapes and sizes. Whether you’re looking for labels to stick on dry goods or liquids, we’ve got you covered – click on the Options section for more information. And with your labels arriving coiled around a roll, they’re convenient to use – and to store within smaller spaces.

Easy design experience

Explore our assortment of fully customizable design options Once you’ve found a favorite, make it yours by adding all your custom touches and unwind direction printing. For labels with a specific unwind direction, choose that option before checkout. (Have your own design? We’ll print that, too.) Then we’ll take care of the rest, professionally printing your design onto the material of your choice. Your custom sticker rolls will arrive ready looking great and ready to work.

VistaPrint offers Roll Labels design templates in assorted styles.
A single-column roll of gold plastic oval labels from a flower company.

Reviews

(734 reviews)
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Reviewed by 734 customers

Issue with sticking
Sep 9, 2026 | Matt F. |
Verified Buyer
The labels don't stick properly
Response from Vistaprint Customer Care Team:
Thank you for submitting a review. We regret to hear that the labels are not sticking properly. For best results, we recommend that you apply your labels to a clean, smooth, and dry surface. Feel free to contact us directly for any further assistance.

Roll labels
Sep 9, 2026 | Tina K. |
Verified Buyer
Excellent - look great! 👍

A little smaller than i visualized
Sep 8, 2026 | Brian W. |
Verified Buyer
My mistake, really need to see an actual before finalizing. But not an option. Will order again, bigger but smaller order as the budget is only so much. Maybe use less in more select applications Not their problem.
Response from Vistaprint Customer Care Team:
We appreciate your feedback on the Roll Labels and regret hearing that the size of the roll labels was smaller than expected. To see a depiction of the sizes, we recommend clicking on Sizes & Dimensions from the product page: https://www.vistaprint.ca/labels-stickers/roll-labels. In addition, we suggest that you download a "PDF proof" of your design before completing the order. This is available in the editing studio, in the upper left corner when you click on the product name. When viewed at 100%, it will show you what the document will look like when printed. We have taken action on your account, and a follow-up email with more details will be sent to you. We suggest placing a new order. For graphic design help, we recommend our design services: www.vistaprint.ca/design. We trust this was helpful to you.

Labels.
Sep 4, 2026 | Sonja K. |
Verified Buyer
The design is perfect. Service great. Product…. They don’t stick well unfortunately. It has to be a smooth surface or forget it. And they peel off really easy. That may be used for some though… not what we were hoping for.
Response from Vistaprint Customer Care Team:
Thank you for your review submission. We're happy you're pleased with the print quality of the roll labels and the service received. We're sorry to hear that the labels do not stick well on surfaces that are not smooth. These type of labels are recommended to be used on smooth flat surfaces. Your business is important to us, so we'll pass your feedback to the team for review.

The gleu on the stickers
Sep 4, 2026 | Jean P. |
Verified Buyer
The gleu on the stickers is of bad quality 15 minutes after installation the corners of the stickers start to lift Will not buy again
Response from Vistaprint Customer Care Team:
We’re very sorry to hear that the adhesive on your stickers did not perform as expected and that the corners began lifting only 15 minutes after installation. We understand how disappointing this must be, especially when you expected the stickers to remain securely in place. Please provide clear photos of the stickers showing the lifted corners and the affected areas. This will help us review the issue more closely and determine how best to assist.

Displaying Reviews 1-5
Frequently asked questions

Roll labels are a great option for large quantities. And since they’re on a roll, they don’t take up a lot of space – you can tuck them away when you’re done.

We offer 6 material options for our custom roll labels. For a description and use cases for each, head on over to our Product Options section for more details.

It’s easy – simply peel and stick. Then roll the 3" core around to grab your next label and repeat.

Yes, we now offer both custom shapes and custom sizes for our sticker rolls.

If you’re looking to design your own label and upload it to our site, take a look at our Specs & Templates section for more information. You can also use our design studio to customize one of our pre-made templates – we'll walk you through the process as you go.

Yes, you can print your roll labels to unwind in a specific direction. Once you are happy with your label design simply select the unwind direction option right before checkout.