Ideas & Advice
Tips, trends and insights to grow your small business

22-step business start-up checklist
You want to start a business…congratulations! It’s an exciting adventure that is fulfilling, challenging and wonderful all at once. It’s […]

Why your business needs QR codes
Now more than ever, small businesses need creative ways to connect with their customers. Gone are the days of leisurely […]

How to come up with a business name: The ultimate guide to finding business name ideas
A good business name should embody your brand. It should be memorable. And it should remind your customers and employees […]

How different types of labels can help you level up your products
Picture this: One of your loyal customers goes to collect their mail and is delighted to find a package from […]

How a vintage visionary launched two bold brands with style
Republished with permission from the Entrepreneur Partner Studio. For Libby Rasmussen, building a brand from scratch was a natural evolution […]

How to prepare for a small business event that shines
Preparing for a small business event is incredibly exciting. Beyond sales, connecting with your community and seeing how people react […]

How to start a small business from home: A step-by-step guide
Tired of the 9-to-5 grind? Sick of office politics, endless commutes and building someone else’s dream? Starting your own small […]

How to design personalised work uniforms: A step-by-step guide
Well-designed personalised work uniforms do more than make your team look professional. They boost brand visibility, build team morale and […]

Marketing trends of 2025: From AI to nostalgia, here’s what’s shaping the future
The marketing trends of 2025 are breaking away from the “tried and true.” This year, it’s about blending retro vibes […]

How to use local SEO for small business
As a small business owner, you probably know that it is important to be searchable and accessible online. And prioritizing […]

4 steps to using leave behinds in your marketing
Make a lasting impression – whether you’re replacing a leaky pipe, painting a house or shoveling someone’s walkway – with […]

How referral marketing can boost your business
Would you go to a hairdresser without a recommendation from a friend? What about trusting someone to prepare your taxes? […]

Marketing trends for 2026: What’s next for digital and offline promotion
Running a small business means juggling a thousand things, and keeping up with marketing changes can feel like yet another […]

How to hang a poster
Have you been asking yourself how to hang a poster? It might seem simple, but there’s more to it than […]

5 storefront sign ideas: How to attract customers to your store
Whether your business is on a busy pedestrian thoroughfare or tucked away on a quiet street, the right types of […]

How to market a product: Traditional and digital product marketing strategies
Creating a great product is a win in itself—but getting it in front of the right people is where real […]

9 Logo design trends for 2025
In 2025, logo design trends are about bringing creativity, authenticity and self-expression as designers and brands push back against slick […]

Learn the power of niche marketing: Loyalty, trust and visibility
Trying to appeal to everyone often ends up pleasing no one. Many small businesses lean on broad branding, hoping that […]

Digital business card examples: Real designs, real results
Paper business cards still matter, but digital business cards meet people where they actually connect today: on phones, on LinkedIn […]

The psychology of colours in business: 11 colours and what they mean for your brand
The colours you choose for your brand are a form of communication, influencing customer attention, emotion and trust. This guide […]

10 best brand packaging examples for small businesses
Looking for brand packaging examples that actually spark ideas? This roundup showcases bold, clever and unforgettable packaging moves from brands […]

What is sustainable packaging for small business?
If you own or run a small business, you already juggle inventory headaches, shipping delays and the daily quest to […]

Ultimate packaging style guide: Best small business practices for designing packaging for products
When it comes to designing packaging for products, there’s more to it than aesthetics. Packaging should create an experience, tell […]

How to make labels for your business
As you browse your local store searching for the perfect snack, a label captures your attention with its vibrant colors […]

9 fresh font trends for 2025
As we leap into 2025, the world of typography is bursting with fresh and exciting font trends that promise to […]

7 inspiring colour trends for 2025
As we look toward what the biggest design and marketing trends will be for the new year, one of the […]

9 Innovative business card trends for 2025
As we all look toward 2025, we can’t help but notice the innovative business card trends as they give a […]

8 exciting packaging design trends for 2025
The packaging design trends for 2025 are all about creativity, confidence and having a little fun. Whether incorporating clever cutouts, […]

Top 10 graphic design trends to experiment with in 2025
As we approach a new year, fresh, bold and creative graphic design trends are taking the spotlight. Here’s the exciting […]

Get the look: Next-level product packaging
Packaging is just one part of a cohesive brand experience that can boost credibility across your marketing.

How to design a business card: 10 golden rules
A business card represents the next step in making your small business dream a reality. And for many potential customers, […]

What is DPI? And why it matters in print and design
If you’ve ever sent a file to print and it’s come out fuzzy, pixelated or just not as crisp as […]