Why (and how!) your small business should use custom masks.

Estimated reading time: 3 minutes

As a small business owner, you’re already creative – and you know that your business is unique. So, now that you’re operating during a pandemic, shouldn’t your protective gear reflect your one-of-a-kind enterprise?

Now, you can create completely custom face masks for your small business. These masks are a great way for you to promote your business in a unique and safe way…and make mask-wearing fun.

You can use custom face masks to:

  • Give your staff a consistent, branded look
  • Follow safety guidelines
  • Expand your product line
  • Reward your best customers
  • Give back to your community

Give your staff a consistent, branded look.

Elevate your employee uniform with a custom-printed mask, complete with your logo. When customers come into your shop, salon, or restaurant, they’ll be able to quickly identify who the employees are.

In the past, a uniform could have been as simple as a branded t-shirt and baseball cap. Now, add a mask to the mix! There’s a lot of value in wearing a uniform – it inspires confidence, makes people feel safe, and creates team spirit. If your employees are feeling uncomfortable or unsure about wearing masks, including it as part of their everyday uniform can ease everyone’s worries.


No need for name tags – order personalized face masks for each of your employees that feature their first names.

Custom face masks

Add your logo, brand colours to masks for yourself, employees & customers.

Follow safety guidelines.

Custom masks are an easy way to make sure your staff is in compliance with local safety guidelines. In addition to other precautions and new sanitation procedures, supplying employees with a mask as part of their uniform is an easy way to help keep everyone safe.

Expand your product line.

Branded gear doesn’t have to be exclusively for employees – think about selling logo face masks to customers along with the rest of your merchandise. If you’re an illustrator with a signature print or a coffee shop with a much-loved logo, consider selling masks that you design as pretty (and practical!) merchandise.

Want to give customers additional incentive to purchase one of your masks? Create a rewards program! If they remember to wear your branded face mask on their next visit to your shop, offer them a discount on a product or service. Whether it’s $1 off a coffee or a 10% discount on a personal training session, this is a great chance to get creative…and build customer loyalty.


Set up a “Face Mask Wall of Fame” in your storefront, and encourage customers to upload masked selfies taken in your shop (or while wearing one of your small business’ masks). Then, give a prize or discount to a winner each month!

Use masks to make your best customers feel extra-special.

Give out specially-designed masks to your regular customers to thank them for their continued support…and create some excitement around more ‘exclusive’ designs.

A while ago, we heard about a coffee shop who created custom masks for their best customers, printed with each of their usual coffee orders. So, when they came in each day, the barista knew their order instantly! Global brands are getting on the mask action, too. Burger King gave away 250 masks in Belgium via a social media contest, each pre-printed with customer orders.

This might feel a bit silly at first, but you’ll be brightening someone’s day and reminding your customers how much you value them.

Give back to your community.

Is there a cause that aligns with your business’ core values? Order a batch of branded face masks to donate to a local non-profit organization – you’ll also help spread the word about your business and create a sense of goodwill around your brand.

You can also get customers involved with your charitable efforts.

  • Donate a mask for each one you sell.
  • Offer a BOGO deal – customers can buy a full-priced mask for themselves, then one at half-price to be donated.
  • If a customer buys a mask to be donated, give them a discount on their purchase.

Ready to start designing?

Vistaprint offers three options for designing custom masks – so no matter what your skill level or how many masks you need, you can easily create a design that works for your business.

Design it yourself.

Choose a mask color and upload your design, then customize the pattern and sizes.

We design it for you.

Upload an image, and our in-house design team will send back options for you to choose from. (All within 24 hours!)

For the pros.

Use our template to design your mask offline with Adobe Photoshop or Illustrator.

*Not a medical device or personal protective equipment (PPE).