Marketing & Advertising

Tips for using outdoor event signs before and at events

Picture this: You’ve pooled resources with several businesses in your neighborhood to co-host a small business block party. Together, you’ll […]

Don’t overlook these 7 unique types of business cards

Every small business is unique, and your business cards should be, too. In fact, the most effective types of business […]

Give your new business a brand boost with custom packaging

In the crowded small business marketplace, your products and your branding are two places where you can stand out in […]

How to select merch for your brand that your customers will love

Imagine your customers walking around wearing a cozy sweatshirt or colorful T-shirt with your logo on the front. Or carrying […]

Stickers for small business: Your complete marketing guide

These days, stickers aren’t just for kids — consumers of all ages love, use and collect them. And as a […]

Wow your customers with custom small business packaging

Have you ever received a package that popped with color and personality? As a business owner, you no doubt want […]

Keep your brand cohesive across all of your marketing materials

When selecting new marketing materials, your brand vision and the key design elements of your identity should always be front […]

How promotional merch can turn your customers into brand advocates

These days, digital connections offer lots of value to brands — but there’s just something special about engaging with people […]

How to pick effective small business packaging that fits your brand

You deserve packaging that’s as powerful as your products. From shipping online orders to bagging up in-store purchases, packaging has […]

How to market your small business as a new entrepreneur

Marketing materials are often one of the first things small business owners think about when starting their company. Do you […]

Ship it with style: 5 tips for high-impact small business packaging

You know that feeling when you’re expecting a delivery and hear your doorbell ring? Or, perhaps you’re more of an […]

Connect with customers to get the most from small business events

As a small business owner, you know how to tap into your creativity to make the most of a small […]

How to use small business promotional products to grow your business

Everyone loves swag. You probably have some branded merch of your own that not only serves a functional purpose but […]

5 steps to promote your brand with event swag

Picture this: You just got invited to a local small business event, where there will be tons of potential for […]

DIY marketing for small business: Make the most of your resources

Starting a small business takes hard work and a clear vision of what you hope to accomplish long-term. Keeping that […]

The best types of signs to market your small business

You’ve secured a physical location for your new business, and just finished displaying your amazing products for all to see. […]

6 unexpected ways to use stickers for small business

Stickers are amazingly versatile tools for promoting your brand. You probably showcase your branding on your essential marketing materials, like […]

9 postcard marketing ideas for small businesses

For any small business owner, coming up with new, inventive ways to market your business can be challenging. One tried-and-tested […]

How to manage email marketing for your small business

Billions of people use email every day. According to data from Statista, there are currently 4 billion daily email users […]

Email marketing subject lines: 6 guidelines & best practices

Email is one of the most budget-friendly marketing tactics available to small businesses, but it is only effective when your […]

How to create a standout storefront

How to create a standout storefront Estimated reading time: 4 minutes Summer is the perfect time for window shopping. And […]

The three you need: Think outside the shop with a sidewalk pop-up

This is the perfect time of year to connect with customers...and you barely have to leave your storefront to do it.

Small Business Stories: A podcast from Vistaprint

Vistaprint’s Small Business Stories podcast shares candid tales from all kinds of entrepreneurs – their struggles, successes and words of […]

The 6 marketing materials you need to start a business

To effectively market your small business, you need the right tools. After all, marketing is one of the most important […]