Design Tips

When it comes to your small business, design matters – great design will help your brand stand out on everything from sweatshirts to signage. Whether you’re choosing a business card template or trying to find the perfect font, consider us your partners in small business design. Here, you’ll find design tips and inspiration for marketing materials, as well as advice for working with professional designers.  


7 types of logos

The 7 types of logos (and how to use them)

A logo is a visual symbol that represents a business. It’s often the first thing people notice and how customers […]

A colourful package of "So Tasty" chocolate mini bites is featured with a background of its brand colours - indigo, purple and a peach pink. The image also features a roll of similarly branded circle stickers, demonstrating VistaPrint product offering.

Logo colour combinations for 7 brand personalities from confident to playful

Every brand needs a colour palette for its logo – even if yours is black and white or a few […]

Multiple rolls of colorful custom stickers and logo labels stacked in a grid pattern, showing a variety of brand logos and designs.

The 6 key principles of logo design

The goal of a logo is to clearly and quickly represent your brand to an audience while also differentiating it […]

A restaurant table setting with a red menu titled “Napoletana” placed on a white plate, next to red napkin and silver cutlery.

How to create a logo in Illustrator step by step

Creating a logo in Adobe Illustrator gives you complete creative control over your brand identity. Illustrator uses vector graphics rather […]

Explore creative animated logos, learn how motion boosts brand impact and get tips for designing your own animated logo for web, social and video.

29 animated logos that will inspire your brand to get moving

Logos are supposed to be fun, eye-catching and memorable. So, naturally, animated logos are a perfect fit!  With the rise […]

Three unique business card design ideas featuring kraft paper, gradient color, and a stylish photo layout

21 business card design ideas for different industries

Let’s talk about your business card – that important branding tool that’s often someone’s first impression of your brand. Beyond […]

Restaurant host holding a branded postcard at a marble counter, surrounded by menus, business cards and cohesive branding design elements

Small business branding design examples to inspire you

Branding design is about creating a brand identity that perfectly reflects your brand. While a logo may be enough for […]

How to Design a Menu for a Restaurant

How to design a menu: Restaurant menu layout ideas and design tips

Good restaurant menu design sets the tone, sells your story and quietly nudges diners toward your best dishes. It’s part […]

Smiling woman holding her custom photo book, proud of her creation.

8 pro tips to create your own photo book

There’s something magical about flipping through a photo book. Unlike scrolling on your phone, a photo book is tangible; you […]

How To Use The 7 Principles Of Design

The 7 principles of design and how to use them

The principles of design are the rules you must follow to create an effective and attractive design composition. The fundamental […]

Printed custom marketing materials for a restaurant

What is DPI? And why it matters in print and design

If you’ve ever sent a file to print and it’s come out fuzzy, pixelated or just not as crisp as […]

How to Find Aesthetic Colors for Your Brand

How to find aesthetic colours that work for your brand

Aesthetic colours are the shorthand your brand uses to communicate its personality, values and mood before a single word is […]