Design Tips
When it comes to your small business, design matters – great design will help your brand stand out on everything from sweatshirts to signage. Whether you’re choosing a business card template or trying to find the perfect font, consider us your partners in small business design. Here, you’ll find design tips and inspiration for marketing materials, as well as advice for working with professional designers.
How to design bilingual signage for your Canadian business
Designing bilingual signs in Canada involves more than placing an English translation below a French message. Your sign still needs […]
RGB vs CMYK: What’s the difference?
Whether you’re a designer or you’re getting a design, it’s important to know the difference between RGB vs. CMYK colour […]
The 6 UX design basics every small business website needs to follow
Most customers don’t discover your business through your website first. They find you through a social post, a business card, […]
How to print T-shirts: Step-by-step guide to T-shirt printing
Whether you’re looking to promote your brand, increase brand awareness, generate extra revenue or create gifts, there are many reasons […]
Logotype vs. logomark vs. logo: What is the difference?
“Do I want a logotype or logomark?” It’s one of the first questions you need to ask yourself when looking […]
How to animate a logo in 7 steps
Static logos are everywhere. You see them on business cards, storefronts and flyers. But in digital spaces, like Instagram feeds […]
The 7 types of logos (and how to use them)
A logo is a visual symbol that represents a business. It’s often the first thing people notice and how customers […]
Logo colour combinations for 7 brand personalities from confident to playful
Every brand needs a colour palette for its logo – even if yours is black and white or a few […]
The 6 key principles of logo design
The goal of a logo is to clearly and quickly represent your brand to an audience while also differentiating it […]
How to create a logo in Illustrator step by step
Creating a logo in Adobe Illustrator gives you complete creative control over your brand identity. Illustrator uses vector graphics rather […]