Turn your packaging into a can’t-miss opportunity with paper labels.

  • 18 size options
  • 4 shapes available
  • 3 material & 3 finish options
  • Vivid, full-colour printing
  • Quantities from 100 to 50,000

Peel and stick marketing
Looking for a way to elevate your brand and product packaging? Our custom paper labels can tie your retail or ecommerce look across all your products. VistaPrint has options to help you create an eye-catching design to add to shipping & packaging, household goods, non-perishable products and more.

Options that complement
Printed on durable paper, in your choice of white paper, silver or gold foil, our custom labels are available in various sizes and shapes. Allowing you to create a complementary look for your business that will last.

Designing made simple
To start creating your paper labels, you’ll upload the high-resolution design of your choice. (If you’d like to use photos from your Facebook or mobile phone, we’ll help you quickly access them.) As you look over your design, you’ll be able to add any final touches you might like. We’ll take care of the rest, professionally printing and shipping your order. Your paper label printing will arrive ready for use and ready to get noticed.

Review Snapshot

7 Reviews
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Ratings Distribution
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Ease of Design
Product Quality
Product Value

Reviewed by 7 customers

The best quality imaginable. Price point is a bit high

Jan 28, 2024 | Ernie | Verified Buyer

So far we have nothing but fantastic things to say about our labels. Checking with colleagues in the food industry, the price point is significantly higher than what others offer. We ordered 4,000 and plan on tens of thousands more as business expands. I hope better price options are available as these are first quality items.


Jan 7, 2024 | Anthony | Verified Buyer


Response from Vistaprint Customer Care Team:

We appreciate you leaving us your feedback, and we're sorry to know our Paper Labels didn't meet your expectations. We're committed to ensuring your satisfaction. Please reply to this email with images of what you received, and we'll work with you to find a satisfactory solution.

I will be buying this product again

Dec 18, 2023 | Kim | Verified Buyer

These are exactly what I needed for my new business.. thank you! they are very professional.

Despite the name these labels are not paper

Nov 1, 2023 | LH

I wanted to be able to write on these labels using markers and unfortunately they are glossy plastic and not paper. They are decent quality but not what I wanted.

Response from Vistaprint Customer Care Team:

We appreciate your feedback regarding the labels, and we apologize for any inconvenience you've experienced due to your order of labels not aligning with your expectations. Your continued support is valued, and we want to make this right for you. A communication via email was sent with details on the resolution that has been provided to you. We look forward to providing you with a more favorable experience with your next visit.

Product Quality
Product Value
Ease of Design


Apr 12, 2023 | Les | Verified Buyer

The art work and sticker look great, but I bought them to stick to frozen foods and they dont stick worth a &%@* . So they are all useless, what a waste of money...

Response from Vistaprint Customer Care Team:

We're pleased to hear that you're happy with the print on the stickers ordered. We're sorry that you were not able to use it on your frozen foods and can understand your disappointment. Please note that we would not recommend our paper labels for frozen foods or products that would expose these labels to moisture. We offer waterproof labels that we think would be more suitable for you. Here's the link to that page: https://www.vistaprint.ca/labels-stickers/labels/waterproof In an effort to ensure your satisfaction, we've sent you an email with details of the steps taken on your account. We hope this helps.

Displaying Reviews 1-5

Design Services

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