Brochures are a perfect choice for saying more about your business. Whether you’re looking to offer more detailed information about your services, use it as a menu, or simply make more of a connection with customers, a brochure gives you the space to tell your story. And they’re easier to make than they might seem. Just follow these steps to create a brochure that makes you proud.
Before you get started
In order to create a unique brochure about your business, you’re going to need some content. So before you get started, create a folder where you’ll have these essential to hand:
Images: Select a few of the best photos of your products and services; and maybe even one of yourself or your team. Again, make sure they’re high quality.
Copy (text): Your message is important, so spend a little time drafting what you want to say in advance – you’ll be able to make tweaks later. Your copy should include these basics:
- Intro/About us – A brochure is an opportunity to say more about who you are and what you stand for – whether that’s reliability, personal service or quality products. Try to focus on one or two key messages.
- Product/Service info – Prepare all your essential info about what your business offers. It helps to split it up into categories, so it’s easier to scan and digest.
- Contact details – Tell customers how to get in touch and include your working hours. Get more writing tips here.
Creating your brochure
Once you have your draft copy, logo and images prepared, you’re ready to create your brochure.
- Pick your format:
Look at your content and think about the purpose of your brochure, in order to decide whether bi-fold, tri-fold, or Z-fold will work best for you. If you’re creating a menu or want to feature a lot of detailed information, tri-fold could be a good choice; whereas if you want to include large prominent imagery, a bi-fold might give you more space.
Tip: Take a piece of paper, fold it into one of these formats and roughly jot down what you’d put on each panel. This will help you visualize the layout and choose the best format.
- Select a design template:
There are many professional design templates available. You can filter by your industry, then choose your colors or upload your logo to find a matching color palette. Stick to one or two main colors for a clean look.
- Lay out your content:
Once you’ve got your template, you can start filling it with your content, editing as you go. Use headings to break up your text and ideally stick to just one or two fonts so it’s easy to read. Take some time to move things around and try different options.
- Choose your paper and finish
When you’re happy with your layout and look, choose the paper stock that best fits the style of your brochure – keeping in mind how you’re going to use it. Menus should be sturdy if you hope to reuse them multiple times, glossy works well for vibrant colours and large photos. Get more tips on paper choice.
Making your brochure work for you
It’ll be exciting when you see your brochure come to life in print, but the real rewards come when you start putting it to work. You can display them at well-chosen locations to attract potential customers, hand them out at your place of business or take them to trade shows. Whatever you choose to do, you’ll find your brochure is one of your proudest and most versatile marketing materials.