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A Roll of label Stickers promoting a juice business.
Black boxes neatly lined up in rows with circle holographic paper sticker labels applied to the top of each. One box is opened revealing cookies inside
Example 4 of selected product
Various bottles of juice and yogurt cups arranged in a bucket of ice. Each bottle and yogurt cup is affixed with a clear plastic label.
A roll of die-cut label stickers in the shape of two doughnuts in an offset stack placed on a countertop infront of two boughnut boxes, and a tray of doughnuts.
A black box sitting on a wooden table with the cover off revealing bon bons inside. The lid has a circular gold paper label applied to it.
A bag of coffee on a gray background with a hand applying a silver paper oval label to the front.
Example 9 of selected product
A Roll of label Stickers promoting a juice business.
Example 2 of selected product
Black boxes neatly lined up in rows with circle holographic paper sticker labels applied to the top of each. One box is opened revealing cookies inside
Example 4 of selected product
Various bottles of juice and yogurt cups arranged in a bucket of ice. Each bottle and yogurt cup is affixed with a clear plastic label.
A roll of die-cut label stickers in the shape of two doughnuts in an offset stack placed on a countertop infront of two boughnut boxes, and a tray of doughnuts.
A black box sitting on a wooden table with the cover off revealing bon bons inside. The lid has a circular gold paper label applied to it.
A bag of coffee on a gray background with a hand applying a silver paper oval label to the front.
Example 9 of selected product

Roll Labels

Take your branding to the next level with professional roll labels designed for high-volume use. Now available in custom shapes.
See details

Add some personality to all your products with roll labels.

  • 18 size options
  • 5 shape options
  • 6 materials available
  • Quantities from 50 to 5000
  • Best for higher quantities

Brand anything & everything

Looking for a stress-free way to create a professional look for bags, boxes, jars, bottles and more? Our custom roll labels are a great option for businesses working with higher-volume inventories. Quality, convenience and cost-effectiveness – all rolled into one.

For indoor or outdoor use

You can choose from an assortment of materials, shapes and finishes. Whether you’re looking for labels to stick on dry goods or liquids, we’ve got you covered – click on the Options section for more information. And with your labels arriving coiled around a roll, they’re convenient to use – and to store within smaller spaces.

Easy design experience

Explore our assortment of fully customizable design options. Once you’ve found a favorite, make it yours by adding all your custom touches, including our new unwind direction printing. For labels with a specific unwind direction, choose that option before checkout. (Have your own design? We’ll print that, too.) Then we’ll take care of the rest, professionally printing your design onto the material of your choice. Your custom sticker rolls will arrive ready looking great and ready to work.

VistaPrint offers Roll Labels design templates in assorted styles.
A roll of label stickers promoting a handmade jewelry business.

Designs

Select a design template to preview it on the product. Click 'Continue' to customize it.

Reviews

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Ratings Distribution

Reviewed by 486 customers

Printing project

Sep 27, 2025 | Trasi D. | Verified Buyer
Great prices and I’m so happy with the product! Fast delivery and I’ve used them many times and I will going forward
Response from Vistaprint Customer Care Team:
Your positive feedback on the print and quality truly brightened our day. We look forward to printing more for you soon.

Looks awesome!

Sep 26, 2025 | Chasidy K. | Verified Buyer
Really pleased with the roll of stickers I bought. They are so well done and look so professional.

Writing is so small

Sep 26, 2025 | Crystal G. | Verified Buyer
I’m not really impressed with how small my business logo is on the sticker . It would be ok if the writing didn’t look almost pixelated and hard to read.
Response from Vistaprint Customer Care Team:
Thanks for your review. We’re so sorry to hear that the print quality and sizing of your logo on the sticker didn’t meet your expectations. That’s definitely not the experience we'd want for you, and we apologize for any disappointment caused. We've emailed you information that speaks to the resolution that has been provided to you. We look forward to assisting with your next project.

Great quality

Sep 26, 2025 | Jeanne B. | Verified Buyer
It's super easy to customize and the quality is great

Font is barely readable

Sep 23, 2025 | Steven N. | Verified Buyer
While making the labels online they appeared to have a font size you could read / keeping it in the safe area of the template. When the labels arrived you can’t read some label text - perhaps my fault but the template app should flag the legibility issue. I don’t think I can even use these.
Response from Vistaprint Customer Care Team:
We're sorry to hear that you're unable to read some information on the labels ordered and can understand your disappointment. In an effort to resolve the matter, we've made the font larger and have processed a free reorder for the product that you should receive soon.
Displaying Reviews 1-5

Frequently asked questions

Roll labels are a great option for large quantities. And since they’re on a roll, they don’t take up a lot of space – you can tuck them away when you’re done.

We offer 6 material options for our custom roll labels. For a description and use cases for each, head on over to our Options section for more details.

It’s easy – simply peel and stick. Then roll the 3" core around to grab your next label and repeat.

Not at this time. We do have 18 size options available, so chances are good that you’ll find something that works for you.

If you’re looking to design your own label and upload it to our site, take a look at our Specs & Templates section for more information. You can also use our design studio to customize one of our pre-made templates – we'll walk you through the process as you go.

Yes, you can print your roll labels to unwind in a specific direction. Once you are happy with your label design simply select the unwind direction option right before checkout.