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A slightly unravelled roll of labels from a handmade jewelry company.
Several boxes of cookies with holographic circle labels from a roll placed on top.
A person applying large rectangular labels from a roll onto boxes of natural skincare products.
An icebox filled with different beverages, each featuring its own distinct and colorful label.
A roll of labels cut to a custom shape of 2 donuts from a cafe.
A slightly open box of luxury chocolates with an elegant label on the top of the box.
A close-up of a person applying a circular silver foil sticker to a package.
4 roll labels with each roll’s stickers facing a different direction, with a note pointing out that customers can select their preferred unwind direction for their roll labels.
A slightly unravelled roll of labels from a handmade jewelry company.
Example 2 of selected product
Several boxes of cookies with holographic circle labels from a roll placed on top.
A person applying large rectangular labels from a roll onto boxes of natural skincare products.
An icebox filled with different beverages, each featuring its own distinct and colorful label.
A roll of labels cut to a custom shape of 2 donuts from a cafe.
A slightly open box of luxury chocolates with an elegant label on the top of the box.
A close-up of a person applying a circular silver foil sticker to a package.
4 roll labels with each roll’s stickers facing a different direction, with a note pointing out that customers can select their preferred unwind direction for their roll labels.

Roll Labels

Take your branding to the next level with professional roll labels designed for high-volume use. Now available in custom shapes.
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Add some personality to all your products with roll labels.

  • 18 size options
  • 5 shape options
  • 6 materials available
  • Quantities from 50 to 5000
  • Best for higher quantities

Brand anything & everything

Looking for a stress-free way to create a professional look for bags, boxes, jars, bottles and more? Our custom roll labels are a great option for businesses working with higher-volume inventories. Quality, convenience and cost-effectiveness – all rolled into one.

For indoor or outdoor use

You can choose from an assortment of materials, shapes and finishes. Whether you’re looking for labels to stick on dry goods or liquids, we’ve got you covered – click on the Options section for more information. And with your labels arriving coiled around a roll, they’re convenient to use – and to store within smaller spaces.

Easy design experience

Explore our assortment of fully customizable design options. Once you’ve found a favorite, make it yours by adding all your custom touches, including our new unwind direction printing. For labels with a specific unwind direction, choose that option before checkout. (Have your own design? We’ll print that, too.) Then we’ll take care of the rest, professionally printing your design onto the material of your choice. Your custom sticker rolls will arrive ready looking great and ready to work.

VistaPrint offers Roll Labels design templates in assorted styles.
A slightly unravelled roll of circular labels, with a simple black and gold logo.

Designs

Select a design template to preview it on the product. Click 'Continue' to customize it.

Reviews

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Ratings Distribution

Reviewed by 544 customers

Labels great shipping awful

Dec 4, 2025 | Kathy S. | Verified Buyer
the local shipping company is awful. I probably wont order again until a new company is used.

Roll Labels

Dec 2, 2025 | Lorinne M. | Verified Buyer
Very happy with the Roll Labels that I ordered. For the Labels and other things I ordered, I would have given 5 stars. . . but here is where you lost a star in my rating. . . My only complaint concerning my order is with the Purolator company who delivered the package. It looked like someone opened the box to see what might be inside. Fortunately everything I ordered was still inside the box, nothing was missing. But I would recommend that VistaPrint would reconsider their delivery provider if Purolator can not seem to deliver parcels undamaged. I do not know if Purolator is like that everywhere, but here in BC it is a common complaint that parcels arrive badly damaged, or items missing from the boxes.

Not consistent with last order

Dec 1, 2025 | Leah R. | Verified Buyer
The stickers we received this time were inconsistent with the last batch. There should have been a write ring around the design. We would appreciate someone contact us about this. Thanks Leah

Roll Stickers - Consistently Good

Nov 30, 2025 | Brittany S. | Verified Buyer
Have ordered the plastic roll labels for my wine bottles and stickers for holiday ornaments - have always looked good and stayed in place well.

Loved it

Nov 29, 2025 | Rick F. | Verified Buyer
Loved it
Displaying Reviews 1-5

Frequently asked questions

Roll labels are a great option for large quantities. And since they’re on a roll, they don’t take up a lot of space – you can tuck them away when you’re done.

We offer 6 material options for our custom roll labels. For a description and use cases for each, head on over to our Options section for more details.

It’s easy – simply peel and stick. Then roll the 3" core around to grab your next label and repeat.

Not at this time. We do have 18 size options available, so chances are good that you’ll find something that works for you.

If you’re looking to design your own label and upload it to our site, take a look at our Specs & Templates section for more information. You can also use our design studio to customize one of our pre-made templates – we'll walk you through the process as you go.

Yes, you can print your roll labels to unwind in a specific direction. Once you are happy with your label design simply select the unwind direction option right before checkout.