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A slightly unravelled roll of labels from a handmade jewelry company.
Several boxes of cookies with holographic circle labels from a roll placed on top.
A person applying large rectangular labels from a roll onto boxes of natural skincare products.
An icebox filled with different beverages, each featuring its own distinct and colorful label.
A roll of labels cut to a custom shape of 2 donuts from a cafe.
A slightly open box of luxury chocolates with an elegant label on the top of the box.
A close-up of a person applying a circular silver foil sticker to a package.
4 roll labels with each roll’s stickers facing a different direction, with a note pointing out that customers can select their preferred unwind direction for their roll labels.
A slightly unravelled roll of labels from a handmade jewelry company.
Example 2 of selected product
Several boxes of cookies with holographic circle labels from a roll placed on top.
A person applying large rectangular labels from a roll onto boxes of natural skincare products.
An icebox filled with different beverages, each featuring its own distinct and colorful label.
A roll of labels cut to a custom shape of 2 donuts from a cafe.
A slightly open box of luxury chocolates with an elegant label on the top of the box.
A close-up of a person applying a circular silver foil sticker to a package.
4 roll labels with each roll’s stickers facing a different direction, with a note pointing out that customers can select their preferred unwind direction for their roll labels.

Roll Labels

Take your branding to the next level with professional roll labels designed for high-volume use. Now available in custom shapes.
See details

Add some personality to all your products with roll labels.

  • 18 size options
  • 5 shape options
  • 6 materials available
  • Quantities from 50 to 5000
  • Best for higher quantities

Brand anything & everything

Looking for a stress-free way to create a professional look for bags, boxes, jars, bottles and more? Our custom roll labels are a great option for businesses working with higher-volume inventories. Quality, convenience and cost-effectiveness – all rolled into one.

For indoor or outdoor use

You can choose from an assortment of materials, shapes and finishes. Whether you’re looking for labels to stick on dry goods or liquids, we’ve got you covered – click on the Options section for more information. And with your labels arriving coiled around a roll, they’re convenient to use – and to store within smaller spaces.

Easy design experience

Explore our assortment of fully customizable design options. Once you’ve found a favorite, make it yours by adding all your custom touches, including our new unwind direction printing. For labels with a specific unwind direction, choose that option before checkout. (Have your own design? We’ll print that, too.) Then we’ll take care of the rest, professionally printing your design onto the material of your choice. Your custom sticker rolls will arrive ready looking great and ready to work.

VistaPrint offers Roll Labels design templates in assorted styles.
A slightly unravelled roll of circular labels, with a simple black and gold logo.

Designs

Select a design template to preview it on the product. Click 'Continue' to customize it.

Reviews

Write a Review
Ratings Distribution

Reviewed by 579 customers

They're pixelated and blurry. . . .

Jan 20, 2026 | Tiffany T. | Verified Buyer
I ordered these stickers and uploaded the correct format that was crystal clear and when I received the stickers the logo was pixelated and blurry. I don't understand why or how VistaPrint could even ship these out. . . . why not contact me and find a way to fix the problem before wasting materials and money.
Response from Vistaprint Customer Care Team:
We sincerely apologize for any inconvenience caused by the blurry print on the stickers ordered. To assist further with this issue, please reply with a photo showing how the print came on the product.

GREAT

Jan 20, 2026 | INGRID W. | Verified Buyer
GREAT

Bleed continues

Jan 19, 2026 | Tejinder D. | Verified Buyer
There is still bleed on the lettering on the label. I am calling your office to get this matter resolved as the product is unacceptable as is.
Response from Vistaprint Customer Care Team:
Thank you for bringing this to our attention. We understand how frustrating it is to continue seeing bleed on the lettering, and we apologize for that. Based on our checks, we can see that you recently contacted our Customer Care team. To help us investigate further and share the details with our production team, please reply to this email with clear photos showing the bleed issue on the labels. This will allow us to review the problem thoroughly.

Not my favourite Outcome

Jan 19, 2026 | Jessica N.
I've bought custom stickers quite often and this batch I received are not my favourite. The design is bare legible but on my screen looked fine. Not happy with this round of products and can't use them for packaging.
Response from Vistaprint Customer Care Team:
We’re sorry to hear that this batch of custom stickers did not meet your expectations and that the design was difficult to read in print, even though it appeared fine on-screen. We understand how frustrating it is when a product cannot be used for its intended purpose. If you could send us some images of the items, we’d be happy to look into this further and work toward a solution. We appreciate your understanding and are committed to resolving this for you. If your request is urgent, and you need immediate assistance, please don’t hesitate to contact our Customer Support team directly at: https://www.vistaprint.ca/customer-care/help-center/. We’re here to help!

Perfect

Jan 17, 2026 | Gary N. | Verified Buyer
All was great
Displaying Reviews 1-5

Frequently asked questions

Roll labels are a great option for large quantities. And since they’re on a roll, they don’t take up a lot of space – you can tuck them away when you’re done.

We offer 6 material options for our custom roll labels. For a description and use cases for each, head on over to our Options section for more details.

It’s easy – simply peel and stick. Then roll the 3" core around to grab your next label and repeat.

Not at this time. We do have 18 size options available, so chances are good that you’ll find something that works for you.

If you’re looking to design your own label and upload it to our site, take a look at our Specs & Templates section for more information. You can also use our design studio to customize one of our pre-made templates – we'll walk you through the process as you go.

Yes, you can print your roll labels to unwind in a specific direction. Once you are happy with your label design simply select the unwind direction option right before checkout.