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Paper Labels

New Options Available
Connect your brand and product packaging using custom paper stickers. Custom shapes & sizes available on slit or single rolls.
Important: Learn more about our new slit and single roll styles below.
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Turn your packaging into a can’t-miss opportunity with paper labels.

  • NEW: Custom sizes and roll styles available
  • 18 size options
  • 4 shapes available
  • 3 material & 3 finish options
  • Vivid, full-color printing
  • Quantities from 100 to 50,000

Slit & single roll styles

You can choose from 2 roll styles: Slit and single. Slit rolls feature a single row of stickers. The size of the roll varies based on the size of your stickers. This means you may receive multiple rolls based on the quantity you order. In comparison, single rolls feature multiple rows of stickers per roll. All rolls are 33cm, and you’ll always receive 1 roll. The number of sticker rows per roll depends on the size and shape of the stickers you order.

Peel & stick marketing

Looking for a way to elevate your brand and product packaging? Our paper labels can tie your retail or e-commerce look across all your products. They’re a great, budget-friendly option for products that’ll stay dry, so add them to your shipping and packaging, household goods, non-perishable products and more.

Options that complement

Printed on durable paper, in your choice of white paper, silver or gold foil, our custom labels are available in various sizes and shapes, including a new custom option. Our matte or soft touch options are your go-to if you’re looking for something you can write on, while our glossy, gold or silver materials offer a fun, flashy alternative. These stickers feature a durable sticky backing, so do be careful where you stick them, as they may leave behind residue if removed.

Designing made simple

To start creating your paper labels, upload a high-resolution image. You can tweak it in our studio, with options to help you create an eye-catching design. Once your design is ready,we’ll take care of the rest, professionally printing and shipping your order. Your paper label printing will arrive ready for use and ready to get noticed.

VistaPrint offers Paper Labels design templates in assorted styles.

Reviews

(12 reviews)
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Reviewed by 12 customers

Great
Jan 29, 2026 | Bree M. |
Verified Buyer
Great product great value

Looks amazing and shipped so fast!
Dec 21, 2025 | Alexis G. |
Verified Buyer
Looks fantastic and was an amazing present for my friend who makes baked goodies 🥰 thank you

Perfect Order, again
Nov 17, 2025 | Janice J. |
Verified Buyer
Fast, accurate service. Thanks so much!

Labels
Apr 22, 2025 | Phoebe K. |
Verified Buyer
They were very good. Thank you

Smoothie Mix labels
Dec 6, 2024 | Paulette S. |
Verified Buyer
Thank you nice job

Displaying Reviews 1-5

Work with a designer

Let us design it for you

No more guesswork. We take care of the entire design process, from brainstorming ideas to delivering the files to your account.

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Frequently asked questions

Slit rolls contain one row per roll. Because roll size is determined by your sticker size, orders may arrive on multiple rolls depending on quantity. In comparison, single rolls contain multiple rows of stickers and are always 33cm – meaning you'll receive one roll regardless of how many you order. With single rolls, the number of rows per roll varies based on the size and shape of your stickers.

Our paper labels are durable and made to last up to 2 years with proper usage. Just be sure you aren’t exposing them to water or extreme conditions.

You can write on our matte and soft touch paper labels. Other finishes and materials, like glossy, silver foil and gold foil, aren’t as compatible for writing on.

No, we do not.

Yes. Our full-colour printing makes it easy to print any colour on as much (or as little) of your label as you’d like.

White paper labels are an affordable option for versatile indoor use, like product packaging and organization. For a more premium feel, you can try a soft touch finish. Or, if you want your labels to stand out more, go for our gold or silver foil materials.

Our minimum order is 50 labels. Turnaround time depends on your location – use our shipping calculator at checkout for an accurate estimate based on your area.

Consistent, high-quality branding gets noticed. When you use paper labels with your brand colours and logo, they start to stick in the heads of customers, and it shows them you pay attention to the details. For a more premium look, you can try paper labels with special finishes like gold or silver foil and soft touch. Use them on product packaging, promotional giveaways, or anywhere you want to make a strong first impression.

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  • Canada