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Paper Labels

Connect your brand and product packaging using custom paper stickers. Available in various sizes and shapes, each coiled around a slitted roll.
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Turn your packaging into a can’t-miss opportunity with paper labels.

  • 18 size options
  • 4 shapes available
  • 3 material & 3 finish options
  • Vivid, full-colour printing
  • Quantities from 100 to 50,000

Peel and stick marketing

Looking for a way to elevate your brand and product packaging? Our custom paper labels can tie your retail or ecommerce look across all your products. VistaPrint has options to help you create an eye-catching design to add to shipping & packaging, household goods, non-perishable products and more.

Options that complement

Printed on durable paper, in your choice of white paper, silver or gold foil, our custom labels are available in various sizes and shapes. Allowing you to create a complementary look for your business that will last.

Designing made simple

To start creating your paper labels, you’ll upload the high-resolution design of your choice. (If you’d like to use photos from your Facebook or mobile phone, we’ll help you quickly access them.) As you look over your design, you’ll be able to add any final touches you might like. We’ll take care of the rest, professionally printing and shipping your order. Your paper label printing will arrive ready for use and ready to get noticed.

Designs

Select a design template to preview it on the product. Click 'Continue' to customize it.

Reviews

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Ratings Distribution

Reviewed by 9 customers

Labels

Apr 22, 2025 | Phoebe K. | Verified Buyer
They were very good. Thank you

Smoothie Mix labels

Dec 6, 2024 | Paulette S. | Verified Buyer
Thank you nice job

New Honey labels were just click click boom.

Nov 27, 2024 | Angela R. | Verified Buyer
Your template made it really easy to make a decision & get the job done fast ✅

Background colour is off

Nov 26, 2024 | Jessica | Verified Buyer
The background colour I chose was light yellow on a silver foil label. The background appears green/grey because the silver is showing through. They sent a replacement, and I was under the impression that it would be printed on a gold foil, but it was still on a silver foil. It looks slightly better than the first set of labels that were printed, but still not a light yellow background.
Response from Vistaprint Customer Care Team:
Thanks for taking the time to share your experience with your new labels. We're sorry to hear of the issues you’ve encountered regarding the background color and the foil type used in your order. We want to make this right, and have emailed you information that speaks to a resolution provided to you. We hope to have the opportunity to make the result of future visits more favorable.

The best quality imaginable. Price point is a bit high

Jan 29, 2024 | Ernie | Verified Buyer
So far we have nothing but fantastic things to say about our labels. Checking with colleagues in the food industry, the price point is significantly higher than what others offer. We ordered 4,000 and plan on tens of thousands more as business expands. I hope better price options are available as these are first quality items.
Displaying Reviews 1-5

Work with a designer

Let us design it for you

No more guesswork. We take care of the entire design process, from brainstorming ideas to delivering the files to your account.

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Frequently asked questions

Our labels are durable and made to last up to 2 years.

Yes, you can.

No, we do not.

Yes. Our full-colour printing makes it easy to print any colour on as much (or as little) of your label as you’d like.