MY MARKETING MUST-HAVES

Glowy Beauty Bar’s secrets to success.

To grow, small businesses need to evolve. Berlin’s Glowy Beauty Bar is doing just that – reaching new clients and appealing to a variety of demographics.

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See co-owner Theresa Schicks’ top growth picks

1. Standout social media

“Instagram is like our 'look book' and follows a certain colour scheme. We have influencers who support us on Instagram, too."
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2. Can’t-miss outdoor signage

“The A-frame sign attracts attention and informs passersby who we are and what exactly we offer.”

 

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3. Attention-getting postcards

"We distribute promotional vouchers at events and reach a lot of potential customers who are more likely to try us with a discount."

 

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4. Tees for the whole team

“We put our logo on clothing to strengthen the team's spirit and make our brand image consistent.”

 

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5. Brochures that tell a story

"At events, potential customers are in a rush, and having a quick reference to hand out is more useful than business cards alone."

 

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6. Cards to reward loyalty

“Every fourth treatment is slightly cheaper ... and an incentive for customers to return again.”

 

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