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Add some personality to all your products with roll labels.

  • 18 size options
  • 5 shape options
  • NEW custom shape option
  • 6 materials available
  • Quantities from 100 to 5000
  • Best for higher quantities

Brand anything & everything
Looking for a stress-free way to create a professional look for bags, boxes, jars, bottles and more? Our custom roll labels are a great option for businesses working with higher-volume inventories. Quality, convenience and cost-effectiveness – all rolled into one.

For indoor or outdoor use
You can choose from an assortment of materials, shapes and finishes. Whether you’re looking for labels to stick on dry goods or liquids, we’ve got you covered – click on the Options section for more information. And with your labels arriving coiled around a roll, they’re convenient to use – and to store within smaller spaces.

Easy design experience
Explore our assortment of fully customizable design options. Once you’ve found a favorite, make it yours by adding all your custom touches. (Have your own design? We’ll print that, too.) Then we’ll take care of the rest, professionally printing your design onto the material of your choice. Your custom sticker rolls will arrive ready looking great and ready to work.

A roll of label stickers promoting a handmade jewelry business.

Review Snapshot

272 Reviews
Write a Review
Ratings Distribution
  • 5 Stars
    172
  • 4 Stars
    23
  • 3 Stars
    18
  • 2 Stars
    21
  • 1 Star
    38
Ease of Design
Product Quality
Product Value


Reviewed by 272 customers

Would buy again

Mar 20, 2024 | Lauren | Verified Buyer

These labels are great. Nice iridescent gloss to them, and feel like great quality!


I would buy this product again

Mar 20, 2024 | Nora | Verified Buyer

Exactly as I ordered


No, would not reorder

Mar 19, 2024 | John | Verified Buyer

The colors dont pop on the labels, I would reorder bright colors if you had them.

Response from Vistaprint Customer Care Team:

We're very sorry to hear that the colors on your labels didn't turn out as vibrant as you'd hoped. This is definitely not a Vistaprint experience we want you to remember. Allow us to assist you. Upon closer look at your artwork, it turns-out that the chosen color was not bright enough to let the color pop on your Roll Labels. As a reference, we are using CMYK color mode in the printing facility intended for printing with ink. While RGB is the color mode intended for screen displays which you can see from your design page. The more color added in CMYK mode, the darker the result; the more color added to RGB, the lighter the result. Moreover, choosing brighter colors for your design in the future might indeed lead to a more eye-catching result. If you decide to reorder with different colors, you can consider using more vivid shades to achieve the desired effect. While we are aware that this may not be the best answer you were looking for, we sincerely hope that you still find this information helpful. If you need any additional help with your purchase, don't hesitate to contact us by responding to this review.


I keep reordering these, great for anything.

Mar 14, 2024 | Hannele | Verified Buyer

Perfect for many purposes, easy peel, just like wanted.


I would not buy again.

Mar 13, 2024 | Molly | Verified Buyer

The writing on the sticker is so small that it is not even legible.

Response from Vistaprint Customer Care Team:

We're truly sorry to hear that the writing on the sticker was too small. To make this better, we've edited and replaced them for you at no extra cost. You'll be able to view the order from the same order details, and you'll be able to track the order as it gets closer to you. We hope this helps.


Displaying Reviews 1-5

VistaPrint offers Roll Labels design templates in assorted styles.

Design Services

Our professional designers can help create the look you want.
Printed Product Design