If what\u2019s keeping you from getting a website for your business is the idea that it\u2019s not relevant for you, we say: websites are for everyone! Sure, it may be easiest to imagine what you\u2019d put on the website of a restaurant or retail shop, but that doesn\u2019t mean that other business types couldn\u2019t also benefit from staking their claim on the web. To illustrate this point, we\u2019ve collected nine business types that people don\u2019t always think would need a website, and why we think they do:<\/p>\n\n\n\n
Doctor\u2019s Offices & Dentists<\/h2>\n\n\n\n![\"\"](\"https:\/\/cms.cloudinary.vpsvc.com\/image\/upload\/v1675872780\/ideas-and-advice-prod\/en-us\/square-doctors-001-2x.jpg\")
<\/figure><\/div>\n\n\n\nOftentimes, healthcare providers rely on insurance networks to help new customers find them. And while it may be true that these channels work well to help customers discover businesses like primary care doctors or dentists, people are becoming more and more self-sufficient when it comes to their health. This means that while a potential patient might hear about you from their insurance network, they will want to do their own research on your practice before they book an appointment with you. A welcoming website with your bio, photos of you and your staff, and testimonials from past patients can make all the difference between you and your competitors.<\/p>\n\n\n\n
Real Estate Agents<\/h2>\n\n\n\n
Many realtors feel that the website of the well-known realty brand they work for is a sufficient online presence\u2014especially if they have a bio on the site. However, there are a few reasons not to leave your online presence in the umbrella brand\u2019s hands. First, you are trusting them to accurately represent what sets you apart from the other agents who work for them. Also, you are limiting your search rankings by not having a site of your own pop up when potential client search for terms like \u2018Boston real estate agents.\u2019 Finally, consider what will happen if you leave that brand in the future to work with a different team \u2013 you will have to start over earning authority for your new page on a different site.<\/p>\n\n\n\n
Electricians or Handymen<\/h2>\n\n\n\n
While review sites and listing services are a great way for in-home service providers to get discovered, those kinds of listings should really lead the viewer to a site where they can learn more about the person offering the service. When a customer is considering inviting someone into their home, they will feel much more comfortable if that person has a professional, informative website. This is very important, as small business consumers report being less likely<\/a> to work with a business if they have a bad impression of their website.<\/p>\n\n\n\nCounselors<\/h2>\n\n\n\n
Everyone knows how important reviews can be \u2013 we found that 75% of small business shoppers think it\u2019s important to read them before visiting a business. But what if you are in an industry where your customers don\u2019t always want to broadcast that they\u2019ve visited you? While some clients might hesitate to put a review on Yelp about how helpful your services have been for them, they might be open to leaving a testimonial on your website.<\/p>\n\n\n\n
Landscapers<\/h2>\n\n\n\n![\"\"](\"https:\/\/cms.cloudinary.vpsvc.com\/image\/upload\/v1675872779\/ideas-and-advice-prod\/en-us\/square-landscapers-001-2x.jpg\")
<\/figure><\/div>\n\n\n\nWhen you spend the majority of your day in the great outdoors, the world wide web is probably the furthest thing from your mind. But the types of advertising landscapers typically use\u2014from car magnets<\/a> to lawn signs\u2014work best when they direct the viewer to a website where they can take their time learning more. A great landscaping website should include services, pricing, and high-quality images of beautiful results customers got from the company.<\/p>\n\n\n\nAccountants<\/h2>\n\n\n\n
Many independent accounting professionals get their start by working with family and friends. And while the taxes and other financial needs of your immediate network might sustain your business at first, you will need a way for others to find you if you want your business to grow in the future. Having a simple, informative accountant website is a great way to help new customers discover you.<\/p>\n\n\n\n
Automotive Professionals<\/h2>\n\n\n\n
<\/figure><\/div>\n\n\n\nOftentimes, healthcare providers rely on insurance networks to help new customers find them. And while it may be true that these channels work well to help customers discover businesses like primary care doctors or dentists, people are becoming more and more self-sufficient when it comes to their health. This means that while a potential patient might hear about you from their insurance network, they will want to do their own research on your practice before they book an appointment with you. A welcoming website with your bio, photos of you and your staff, and testimonials from past patients can make all the difference between you and your competitors.<\/p>\n\n\n\n
Real Estate Agents<\/h2>\n\n\n\n
Many realtors feel that the website of the well-known realty brand they work for is a sufficient online presence\u2014especially if they have a bio on the site. However, there are a few reasons not to leave your online presence in the umbrella brand\u2019s hands. First, you are trusting them to accurately represent what sets you apart from the other agents who work for them. Also, you are limiting your search rankings by not having a site of your own pop up when potential client search for terms like \u2018Boston real estate agents.\u2019 Finally, consider what will happen if you leave that brand in the future to work with a different team \u2013 you will have to start over earning authority for your new page on a different site.<\/p>\n\n\n\n
Electricians or Handymen<\/h2>\n\n\n\n
While review sites and listing services are a great way for in-home service providers to get discovered, those kinds of listings should really lead the viewer to a site where they can learn more about the person offering the service. When a customer is considering inviting someone into their home, they will feel much more comfortable if that person has a professional, informative website. This is very important, as small business consumers report being less likely<\/a> to work with a business if they have a bad impression of their website.<\/p>\n\n\n\n Everyone knows how important reviews can be \u2013 we found that 75% of small business shoppers think it\u2019s important to read them before visiting a business. But what if you are in an industry where your customers don\u2019t always want to broadcast that they\u2019ve visited you? While some clients might hesitate to put a review on Yelp about how helpful your services have been for them, they might be open to leaving a testimonial on your website.<\/p>\n\n\n\n When you spend the majority of your day in the great outdoors, the world wide web is probably the furthest thing from your mind. But the types of advertising landscapers typically use\u2014from car magnets<\/a> to lawn signs\u2014work best when they direct the viewer to a website where they can take their time learning more. A great landscaping website should include services, pricing, and high-quality images of beautiful results customers got from the company.<\/p>\n\n\n\n Many independent accounting professionals get their start by working with family and friends. And while the taxes and other financial needs of your immediate network might sustain your business at first, you will need a way for others to find you if you want your business to grow in the future. Having a simple, informative accountant website is a great way to help new customers discover you.<\/p>\n\n\n\nCounselors<\/h2>\n\n\n\n
Landscapers<\/h2>\n\n\n\n
<\/figure><\/div>\n\n\n\nAccountants<\/h2>\n\n\n\n
Automotive Professionals<\/h2>\n\n\n\n
![\"\"](\"https:\/\/cms.cloudinary.vpsvc.com\/image\/upload\/v1675872777\/ideas-and-advice-prod\/en-us\/square-book-publisher-001-2x.jpg\")
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