{"id":12616,"date":"2024-12-17T06:16:57","date_gmt":"2024-12-17T11:16:57","guid":{"rendered":"https:\/\/www.vistaprint.ca\/hub\/?p=12616"},"modified":"2024-12-17T09:44:38","modified_gmt":"2024-12-17T14:44:38","slug":"postcard-marketing-ideas","status":"publish","type":"post","link":"https:\/\/www.vistaprint.ca\/hub\/postcard-marketing-ideas","title":{"rendered":"9 postcard marketing ideas for small businesses"},"content":{"rendered":"\n

For any small business owner, coming up with new, inventive ways to market your business can be challenging. One tried-and-tested tactic to raise awareness, drum up sales or increase foot traffic to your business is postcard marketing.<\/p>\n\n\n\n

Postcards are a great way to include information about your business, like your logo, hours of operation and contact details. But they’re also a great marketing tool\u2014and if you’re open to being creative, the way you use branded postcards can really make a difference. Here, discover 9 uses for postcards that can help drive business and awareness.<\/p>\n\n\n\n

Include a coupon or promotion.<\/h2>\n\n\n\n

Whether a discount on their next purchase or a coupon for a freebie, including something promotional on your postcards is a great way to encourage people to return. And beyond standard discounts, get creative with timely promotional postcards for holidays and customer birthdays\u2014a personalized card is a great way to encourage customer loyalty.<\/p>\n\n\n\n

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Send a promotional postcard to new customers to welcome them to your business\u2014add a handwritten note for an extra-personal touch.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n

Add a reminder.<\/h2>\n\n\n\n

Leave space on one side of your branded postcards to remind customers of their next appointment or recommended service date. Whether you’re a hairdresser, pet groomer or landscaper, a reminder postcard is a great way to keep your brand top-of-mind and remind clients of their upcoming appointments in style.<\/p>\n\n\n\n

Share some news.<\/h2>\n\n\n\n

Opening a new location? Switching up your store hours? Offering a new product or service? If you have something new to share, do it with a postcard. Go with bold graphics and eye-catching text to attract maximum attention.<\/p>\n\n\n\n

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Promote a product.<\/h2>\n\n\n\n

Create a personal connection to the items you sell with an informational postcard. On one side of the postcard, tell shoppers what’s interesting or unique about a specific product or collection, and encourage them to take one on their way out\u2014even if they don’t make a purchase. Packing an online order? Include one of these postcards in the package. Customers will love receiving a little something extra with their purchase.<\/p>\n\n\n\n

Introduce your employees.<\/h2>\n\n\n\n

If you have multiple employees at your small business, postcards are a great way to introduce them to your customers. Include their photo on one side and some fun personal info on the other. Whether you run a retail shop, restaurant or service-based business, customers will love walking in and seeing a familiar face\u2014and learning more about the employees who regularly help them.<\/p>\n\n\n\n

Say ‘thanks.’<\/h2>\n\n\n\n

It doesn’t get more personal than a handwritten note\u2014so why not use one side of your branded postcards to say ‘thank you’ to customers for their business? Send one in the mail after they’ve made a purchase or recently booked a service with you, or tuck one into their shipped order for a personal touch customers are sure to appreciate.<\/p>\n\n\n\n

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A handwritten note can go a long way when reaching out to lapsed customers, too. If someone hasn’t interacted with your business in a while, send them a postcard saying you miss them and encourage them to come back with a special offer.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n

Turn it into a keepsake.<\/h2>\n\n\n\n

Get creative and give your customers a reason to hang on to your postcard. Maybe you’re a restaurant and share a cocktail recipe on the back of your card, or maybe you’re a clothing brand and share some styling how-tos on one side of your postcard\u2014you could even use this informational postcard as an oversized hangtag. Turning a piece of marketing collateral into something useful is a great way to earn a spot for your postcard on their fridge. Need to include some practical information about your product? Include instructions on using or caring for the product on a postcard\u2014customers will hang on to it as a reference point.<\/p>\n\n\n\n

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Tell your story.<\/h2>\n\n\n\n

Postcards are a perfect size for communicating key information about your business\u2014like your small business story. Share your brand values, origin story or mission with customers to create a personal connection\u2026and remind them there’s a person behind your brand.<\/p>\n\n\n\n

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Not enough space on your postcard to tell your whole story? Add a QR code<\/a> that links to your website, so customers can get all the details.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n

Create a referral program.<\/h2>\n\n\n\n

Referral programs are a great way to drum up word-of-mouth marketing<\/a> for your business. And one way to encourage customers to spread the word about your business is with a postcard referral program. Consider something like this: When someone makes a purchase, hand them a promotional postcard to give to a friend. If that friend comes in and makes their own purchase, reward your original customer with a reward or special discount.<\/p>\n\n\n\n\n\n\n

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\n Ready to print your postcards? <\/div>\n\n
\n Explore tried-and-true options or go for extra attention with rounded corners, luxe finishes and more. <\/div>\n <\/div>\n\n
\n \n\n Let's go!<\/a>\n <\/div>\n <\/div>\n <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"

For any small business owner, coming up with new, inventive ways to market your business can be challenging. One tried-and-tested […]<\/p>\n","protected":false},"author":14,"featured_media":12625,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Effective Postcard Marketing Ideas | VistaPrint CA","_seopress_titles_desc":"Use postcard marketing to drive your business affordably and effectively. Check out our tips for turning postcards into powerful marketing tools.","_seopress_robots_index":"","_cloudinary_featured_overwrite":false,"editor_notices":[],"footnotes":""},"categories":[115],"tags":[],"class_list":["post-12616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-advertising"],"acf":{"vp_publishing_settings_post_modified":false},"_links":{"self":[{"href":"https:\/\/www.vistaprint.ca\/hub\/wp-json\/wp\/v2\/posts\/12616","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vistaprint.ca\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vistaprint.ca\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vistaprint.ca\/hub\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vistaprint.ca\/hub\/wp-json\/wp\/v2\/comments?post=12616"}],"version-history":[{"count":5,"href":"https:\/\/www.vistaprint.ca\/hub\/wp-json\/wp\/v2\/posts\/12616\/revisions"}],"predecessor-version":[{"id":17356,"href":"https:\/\/www.vistaprint.ca\/hub\/wp-json\/wp\/v2\/posts\/12616\/revisions\/17356"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vistaprint.ca\/hub\/wp-json\/wp\/v2\/media\/12625"}],"wp:attachment":[{"href":"https:\/\/www.vistaprint.ca\/hub\/wp-json\/wp\/v2\/media?parent=12616"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vistaprint.ca\/hub\/wp-json\/wp\/v2\/categories?post=12616"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vistaprint.ca\/hub\/wp-json\/wp\/v2\/tags?post=12616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}