There are many ways you can tell the world about exciting updates from your company. If you\u2019re looking to create awareness with local media outlets, issuing a press release can be a great way to achieve that exposure. Once you\u2019ve determined this is the right way to share your news, make sure your press release includes each of the following elements:<\/p>\n\n\n\n
Here, we’ll use Blake’s Fresh Catch to demonstrate how to write a press release. Examples of each section of the press release appear in blue boxes…and we’ll put it all together at the end.<\/p>\n\n\n\n
This is the most important part of your press release and it cannot be overlooked. It\u2019s at this point the editor or reporter will decide to continue reading or not. While you want your headline to grab attention, it\u2019s important that it does so while also explaining exactly what your announcement is about. This isn\u2019t the time to be overly creative or vague. Your headline should appear in bold followed by a subheadline in italics.<\/p>\n\n\n\n
A local favourite is back with complimentary appetizers to celebrate<\/em><\/p>\n<\/div><\/div>\n\n\n\n This section should answer the five Ws and one H: Who, What, Where, Why, When and How. Essentially, this ensures that if the reader stopped here, they\u2019d have all the necessary information you\u2019re trying to communicate.<\/p>\n\n\n\n Dillingwell, AL \u2013 August 17, 2020: Blake\u2019s Fresh Catch, a Dillingwell seafood restaurant, announced that they will reopen on Friday, August 21st following a remodel that began in January. They’re opening for dinner service with a new dining room and updated menu.<\/p>\n<\/div><\/div>\n\n\n\n Your press release should include a quote from whoever is the most relevant spokesperson. As a small business owner, it\u2019s most likely to be you! This is a great opportunity to comment on your announcement in a different way to the facts presented throughout the release, and share any pertinent key messages about your business. It\u2019s possible your quote will be pulled and used directly by the media in an article, so take time to make it clear and concise while communicating your main point.<\/p>\n\n\n\n “This year, further investment has been made in the restaurant with a new look and feel, brand new website, and a new dining room,\u201d said Tom Blake, Managing Director of Blake\u2019s Fresh Catch. \u201cWe know only too well the challenges in the restaurant trade, but we\u2019ve been incredibly lucky to enjoy solid local loyalty from the greater Dillingwell community for over 40 years and for this we are hugely appreciative. We\u2019re delighted to be able to upgrade the restaurant and our brand to continue our commitment to the community and to Dillingwell as a tourist destination.”<\/p>\n<\/div><\/div>\n\n\n\n Robert Crosland, a Senior Public Relations Specialist at Vistaprint, says it’s important to add supporting details once you’ve hooked your reader. “Typically, Vistaprint press releases have about four paragraphs in total, including the opener and quote. In this case, we use these additional paragraphs to talk in more detail.” In the case of our sample business, Blake’s Fresh Catch could use this extra paragraph to expand on their new look and updated menu in more depth.<\/p>\n\n\n\n2. Informative first paragraph<\/h2>\n\n\n\n
3. Compelling quote<\/h2>\n\n\n\n
4. Additional details<\/h2>\n\n\n\n