Marketing materials to help your business stand out during the holidays

Estimated reading time: 4 minutes

The holidays are right around the corner. And for retail businesses, the holiday season also happens to be the busiest season of the year — and the biggest opportunity to drive sales.

This time of year, small businesses are doing everything they can to get customers in the door for holiday shopping…and it can be challenging to break through the clutter to connect with your ideal customers and grab their attention. But with a little effort, you can get organized, get ready for the holidays and take the steps you need to help your retail business stand out and succeed.

Here, discover the holiday marketing items you need to prepare your business and stand out during the season – plus, bonus tips to make the most of the busy season.

1. Hang a vinyl banner (or two!).

Vinyl banners are one of the most versatile marketing tools for retail businesses. They come in a variety of sizes, which allows you to advertise in spots big and small. You can use them inside or outside your shop to get customers excited about sales, events or new products. If you want your banner to double as decor, choose a festive template or add some holiday-ready motifs to your design – along with your logo and business name, of course.

Vistaprint Tip

Heading to a holiday market or craft fair? Get your setup in festive shape with a new banner.

2. Stay top of mind with postcards.

The customers who have shopped in your store *before* peak season are typically the customers who are most likely to shop *during* peak season. So, you’ll want to give them information about what you’ve got going on for the holidays the next time they stop by. Postcards are a great way to share details about upcoming holiday events, deals and sales. Keep a stack of postcards by the register for customers to grab on their way out, and stick a postcard in every bag after a customer makes a purchase. And if you have a mailing list, send out postcards to your past and current customers – include a coupon or promo to entice them to make a purchase.

3. Encourage return shoppers with loyalty cards.

As a small business owner, you already know that the holidays are the busiest shopping season of the year. Why not give your customers the incentive they need to do all that holiday shopping with you? Loyalty cards are a great way to drive business during the holidays…and all year round! Create one by using a standard business card template for the design — feature your logo, business name or other relevant information on one side of the card. Then, include boxes for stamps or punches on the other side. Hand them out and let your customers know that they’ll earn a punch or stamp for every purchase. Once they hit a certain number of punches or stamps, they’ll earn a special gift (like branded merchandise or a discount off their next purchase).

4. Invest in branded packaging.

Holiday shopping doesn’t take place over a day…or even over a week. Many customers spread their shopping throughout the season. So, if you want to stay top of mind—and encourage your loyal customers to come back for more holiday shopping—invest in branded packaging. When customers see your packaging (maybe a branded paper bag or a box with a logo sticker), it will remind them of the experience they had with your business and get them back through the door. The same goes for shipped orders…instead of using a generic box, branded packaging will remind your customers where they scored that awesome holiday gift and keep you top of mind after the season’s end.

5. Think outside the box with your holiday promotions.

Deals are everywhere during the holiday season—every retailer is going to have some sort of sale, event or promotion to draw in customers. If you want to stand out, *now* is the time to start thinking about your own holiday sales strategy. Don’t be afraid to think outside the box and try something new and different. Maybe instead of offering 15% off all merchandise, mix things up and give your customers an opportunity to spin a wheel that contains a variety of shopping incentives—like 20% off their total, a gift with purchase or a holiday doorbuster deal.

6. Use your storefront as an opportunity to stand out.

During peak season, people are constantly out and about doing their holiday shopping—and your storefront offers you the perfect opportunity to stand out, grab their attention and drive foot traffic into your shop. So, go all out! Showcase your best merchandise, add posters to advertise holiday sales, create a festive mood with holiday decorations…the sky’s the limit! The more your storefront stands out, the more likely people will be to come inside and shop.

Vistaprint Tip

When customers walk by your shop, you want them to know who you are. Adding a window decal to your storefront is a great way to show off your brand to shoppers on the street—share information about your business hours, too.

7. Get your online presence in shape.

Your physical shop is a great way to grab people’s attention during the holidays. But don’t forget about your digital storefront! To fully deck out your website for the holidays, make sure to change your design to reflect the season and what you’re doing in store. If you’re going with a snowflake theme on your shop’s windows, why not add a snowflake-inspired holiday banner to your site’s homepage? This kind of consistency builds credibility for your small business and feels oh-so festive. You can also get creative with holiday content on your social channels, whether it’s a 12 Days of Giveaways promotion or a gift wrapping BTS on TikTok.