Small Business Branding Simplified

Customers expect consistent branding

To set your small business apart, you need a recognizable brand. But branding your business successfully is about more than just a logo - it’s about creating a consistent identity for your business in the market.

Website Branding

Online Branding

From your website to local search listings to social media profiles, consumers need to see a consistent brand everywhere they find you. 

45% are unlikely to shop with a business with a poorly designed website, and a great brand is a big part of great design.

Business Card Branding

Offline Branding

Don’t lose the thread between your online and physical identities. Consistency between the two is what makes you stand out! 

70% of micro business owners use both online and offline channels - be sure to connect the two in order to connect with your audience.

Vistaprint brand matching makes it easy

Creating consistent small business branding can be difficult if you don’t have the right tools. That’s why we created a one-of-a-kind website builder that seamlessly connects with your printed marketing products.

With your Vistaprint website, you can:

Use the logo from your business card
Select images from a recent postcard
Add decorative elements from a brochure
Get started for free

Or, see all website builder features and pricing

What makes a great brand

Creating consistent small business branding can be difficult if you don’t have the right tools. That’s why we created a one-of-a-kind website builder that seamlessly connects with your printed marketing products.

Business Name

Your name should reflect what you do and who you are, and should appear everywhere from your domain name to your store front sign.

Logo

Your logo makes you instantly recognizable, no reading required. Make sure it reflects your personality as well as your name!

Imagery

Both the content and quality of the images (photos, drawings, etc.) you use says a lot about your brand and your business.

Colors

Choose 2-4 distinct colors your brand will consistently use. Think about the message they send, and how they work together.

Brand Voice

Whether it’s online or in print, your marketing materials should always speak with the same voice to help people connect with you.

Fonts

Start by choosing one basic font for text, and one decorative font for accents. Our website builder has designer font pairings built in!

Get a professional website that matches your brand

Finally, there’s a truly simple way to get a website you’ll be proud of.

Start with designer templates made for your industry, then easily add and arrange beautiful content blocks like menus, calendars, and photo galleries.

Customize colors and fonts everywhere with a single click for a professional site that matches your brand.

Vistaprint customers can even pull logos and images from past orders to create a cohesive look!

  • Easy-to-learn ‘building blocks’ tool
  • Logos & images from past print orders
  • Instant, automatic mobile website
  • Designer color sets & font pairings
  • Pre-made blocks that save time
  • Free custom domain with Standard or Premium website packages

Ready to get your website online?

Get started for free

All The Features You Need

Vistaprint brand matching

Tablet & mobile websites

Dedicated support

Custom domain name

Search optimization help

Web store items

Site traffic statistics

Free images & icons

Blogging Tools